A circular logo with "Automation Guild" text at the top, featuring a robot head, pixelated sword, heart, and the year 2025 at the bottom.

Attention: Software Professionals Looking To Duplicate Proven Strategies Of Top Tier E2E Automation Testing Experts To Stay Ahead Of The Curve, Avoid Time-Consuming Mistakes, And Network W/ Peers From All Over The World.

Automation Guild '25

TestGuild's 9th Annual LIVE Online Event Dedicated To Helping You Achieve Better, Faster, More Reliable & Less Flaky Automation...And Succeed With All Your E2E Automation Testing Efforts

New to Automation Guild? Please watch this quick video first ↓

Click to play

What is the Automation Guild Event?

Automation Guild is a premium, industry-standard annual ONLINE event I’ve organized since 2017.

My goal? To create a community-driven event "made for the testers, by the testers" — laser focused to help them:
✓ Achieve faster, better, and more reliable automation
✓ Save time wasted on flaky tests
✓ Avoid little-known mistakes to accelerate your day-to-day
✓ Stay ahead of the curve
✓ Massively grow your network
✓ Upgrade (and widen) your skillset to gain a competitive edge in your career
✓ Open up more (and better) career opportunities

Each year, the event brings together real-world industry experts to present video training (+ Q&A) sessions, panel talks, workshop sessions, etc. covering the latest, most relevant, & cutting-edge E2E automation testing topics — all decided by TestGuild community votes.

Get Your LIVE Online Event Ticket + Lifetime Access Pass Now

Registration Kickoff Special: Get 20% OFF (valid until 20th Dec, 2024 - 12 PM UTC)

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  • LIVE sessions (+Q&As), roundtable talks, workshop sessions + all recordings (3-day functional OR 5-day E2E ticket)
  • Slides, chat & session transcripts, and any PDF resources shared by expert speakers
  • Bonus #1: Join Automation Guild community of 2600+ software professionals to ask questions, get feedback, and network with - 24/7
  • Bonus #2: 1 new, interactive LIVE training (+Q&A) session each month w/ a community expert (from Mar to Nov '25)
  • Bonus #3 (5-day ticket only): Customized chatbot trained on each session to answer your doubts, help find information, etc.

Claim your kickoff discount before it expires.

Your Investment Is Protected By My 180-Day "Love It or Leave It" 100% Money-Back Guarantee

Automation Guild Cuts Out The "Fluff & Hype"

Having been in the industry for 25+ years — I know E2E automation testing can seem hard, time-consuming, & complex.

One of the BIGGEST challenges for software professionals is to keep track of the current industry best practices & trends…

…and know what tools, frameworks, strategies, etc. WORK (& what don’t).

And due to the current fast-paced nature of the software industry…

Trial & error = Waste of team’s resources.

That's why at Automation Guild, you get ONLY the battle-tested strategies & proven info based on the real-world expertise of E2E automation testing experts — while cutting out the fluff & hype.

This way testers, developers, QAs, and automation engineers can always stay on the forefront of this ever-evolving industry and fast-track their career growth.

Here’s an overview of what you can expect to get:
➤ Key insights into tools/techniques of industry leaders
➤ Most effective automation testing strategies for 2025 (and the future)
➤ Latest automation trends & best practices
➤ Powerful tips & tricks for popular automation frameworks
➤ Real-world info on cutting-edge topics

And a whole lot more!

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Training + LIVE Q&A Sessions - Covering The Latest & Most Relevant Topics

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World's Top E2E Automation Experts - Get Lifetime Access To Real-World Advice

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Interact, Get Feedback, And Network With 2600+ Software Professionals

More session topics will be added soon.

Claim your kickoff discount before it expires.

TRUSTED BY TESTERS, DEVELOPERS, QAs, AUTOMATION ENGRS., & TEAM MANAGERS FROM:

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William Stasyna

Sr. QA Automation Specialist

“Not to be missed. You are guaranteed to pick up a tip, trick or learn something new about test automation.”

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Andrew Clark

Lead SDET

The breadth of talent, skills, and experience Joe brings together is truly awesome. The value you get will shape the quality landscape of your organization.

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Jaime Lizarazu

Senior Manager - Test Automation

Thank you so much for creating the Automation Guild. I’m happy to have found a place that exists on the topic of test automation that doesn’t rely on test tools sites/blogs etc. Awesomeness!

Build Better Software, Faster - With Lifetime Access To The Most Relevant Topics Covering The Latest In Functional & Non-Functional Automation

Ever felt like throwing your laptop across the room...or smash your keyboard due to the headaches caused and time wasted on flaky tests?

As I mentioned earlier, automation testing can be frustrating, time-consuming, and seem too darn complex.

But it doesn't HAVE to be.

That's my motivation behind hosting Automation Guild every year — a community-driven online event dedicated to full pipeline automation testing.

An Online Event Made By The Testers — For The Testers.

For each LIVE annual event, I invite some of the most highly qualified and experienced automation experts in the world...

...and give them a platform to share key functional and non-functional insights to help you build better software - faster.

The goal is for you to discover the latest tools, best practices, real-world tips, actionable techniques, and proven strategies.

Julia Pottinger

Automation Guild was an amazing experience for me. It was a wealth of knowledge being shared. Everyone was supportive.

I definitely learned a lot and it showed me a wide range of techniques that can be applied to make testing better.

One of THE best conferences I have attended. From the content to the community interaction - AMAZING!

Julia Pottinger

Training & Development Manager

Automation Guild is timely, practical, and community led.

Unlike in other conferences, the talks favor demos and techniques over abstract philosophies and marketing.

I would highly recommend Automation Guild as a great way to learn new things and network with other testing professionals.

Nicole Van Der Hoeven

Developer Advocate (Perf. Testing)

Reserve Your LIVE Event Ticket + Lifetime Access For Automation Guild '25 Now!

Limited Time Only: The Registration Kickoff Special Offer Is Valid Until 20th Dec, 2024 - 12 PM UTC!

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3-DAY EVENT TICKET

Lifetime Access to 3 Days of Functional Automation Awesomeness!

Functional Automation: LIVE Video Training (+ Q&A) Sessions

Lifetime Access To Complete Recordings (Sessions + Q&As), Transcripts, And Resources

Bonus #1: Join Our Private Community of 2600+ Skilled Software Professionals To Ask Questions, Get Feedback, Find Solutions, And Network With

Bonus #2: Test Automation Accelerator — 1 new, interactive LIVE training (+Q&A) session each month w/ a community expert (from Mar to Nov '25)

$227

$182

The Registration Kickoff Special Offer (20% OFF) Expires On 20th Dec, 2024 - 12 PM UTC!

Your Investment Is Protected By My 180-Day "Love It or Leave It" 100% Money-Back Guarantee

BEST VALUE

5-DAY EVENT TICKET

Lifetime Access to The Complete 5 Day Event

3 Days of Functional + 2 Days of Non-Functional Automation Awesomeness!

Functional + Non-Functional Automation: LIVE Video Training (+ Q&A) Sessions + Two 90-min Workshops

Lifetime Access To Complete Recordings (Sessions + Q&As), Transcripts, And Resources

Bonus #1: Join Our Private Community of 2600+ Skilled Software Professionals To Ask Questions, Get Feedback, Find Solutions, And Network With

Bonus #2: Test Automation Accelerator — 1 new, interactive LIVE training (+Q&A) session each month w/ a community expert (from Mar to Nov '25)

Bonus #3: Automation Guild JoeBot — Customized chatbot trained on each training, Q&A, roundtable, & workshop session presented at AG ’25 to answer your doubts, help find information, etc.

$327

$262

The Registration Kickoff Special Offer (20% OFF) Expires On 20th Dec, 2024 - 12 PM UTC!

Your Investment Is Protected By My 180-Day "Love It or Leave It" 100% Money-Back Guarantee

Question or concern? Please check out the FAQ section here.

If you still have any doubts, feel free to reach me at [email protected]

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Refer below for the session topics confirmed (so far) for Automation Guild '25

More Sessions + Speaker Details + Day-Wise Schedule (With Time Slots) For Each Session Will Be Added Soon.

All LIVE Sessions Will Be In Eastern Time Zone (EST).

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Automation Guild 2025: Sessions & Speakers

Note: Each training session (except roundtable/panel discussions) will be followed by a dedicated Q&A session with the expert speaker.

If you can't attend LIVE, submit your questions to me in advance and I'll ask the speaker on your behalf. If you can attend LIVE, you can always ask the expert exactly what you want to know around their topic.

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Senior Developer Advocate

Marie Cruz

Day & TIME: TBD

Breaking Silos: Contract Testing for Today’s API-Driven World

Contract testing can make your life easier by reducing the need to rely on overly complex E2E tests that are difficult to maintain. With contract testing, you can learn a new way of testing services efficiently, providing more value to your teams.

Takeaways -
➤ Understand what contract testing is and how contract testing can solve your testing problems, especially when working with microservices.

➤ Know the technical concept behind contract testing.

➤ Learn how to implement contract testing by using standard tools such as Pact.

Karime headshot

Director Quality Engineering

Karime Salomon Zarate

Day & TIME: TBD

AI as a Catalyst for the Hybrid QA Revolution

With this session, attendees will learn how AI can make transitioning between manual and automated testing easier, reducing the technical barriers for manual testers and helping automation engineers handle QA tasks more efficiently. This will lead to faster test execution, improved test coverage, and a more versatile skill set, enhancing their career growth and making their day-to-day work more streamlined and impactful.

Takeaways -
➤ AI makes automation easier: You’ll see how AI can help manual testers get into automation without the heavy coding, making the transition smoother.

➤ Less repetitive work: Automation engineers will learn how AI can take care of some of the repetitive QA tasks, freeing them up to focus on more interesting challenges.

➤ Boost your QA skills: You’ll walk away knowing how to use AI to become a more well-rounded QA professional, opening up new career opportunities and making your workday more efficient.

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Christine Pinto

Day & TIME: TBD

Debug Your Career: How I Hacked My Way from QA to CTO

Power-Up Your Career Path: Attendees will learn how to strategically navigate from QA roles to leadership positions or entrepreneurship, much like using power-ups in Super Mario Bros. to overcome obstacles. They'll gain practical insights on skill development, networking, and identifying opportunities that can catapult their careers to the next level.

Unlock the Funding Cheat Code: Participants will discover how to access and leverage public funding and support, especially for women in tech. This knowledge is akin to finding a hidden cheat code in a game, providing resources and backing to turn entrepreneurial ideas into reality. They'll learn about specific programs, application strategies, and how to maximize the benefits of incubators and mentorship.

Master the Work-Life-Startup Juggling Game: Attendees will gain strategies for effectively balancing full-time employment, entrepreneurial pursuits, and personal life. Like mastering the increasing speed and complexity in Tetris, they'll learn techniques to efficiently manage multiple responsibilities without burning out, ensuring sustainable progress in their professional and personal lives.

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Jean Ann Harrison

Day & TIME: TBD

Risk Management and the role of a Tester

➤ Understanding importance of how discovery of risk, assessing risk, communicating a risk to the team and avoiding making individual decisions helps to build stronger relationships with overall teams and builds credibility of the importance of testers providing a service of informational discoveries in daily work.

➤ How to contribute design controls to prevent realization of risks, increase mitigation communication of discovered risks to testing peers, to developers, to product owners and project managers including role playing language examples of seeking advice from the entire project team.

➤ Understanding when is the right time to communicate risk to avoid harm as timing of communication can vary based on the type of risk and how it may or may not affect a project’s timeline.

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Head of Developer Advocacy and Open Source

David Burns

Day & TIME: TBD

Your test framework isn't the reason your tests are flaky

If you understand the problem, the browser, and testing framework, you will be able to minimize the problem in the first place. You can make sure that you have a stable test suite... autowaiting isn't the magic bullet but making sure you understand the problem will make things better!

Takeaways -
➤ Stop flaky tests
➤ Build a more robust test suite

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Director Digital Platforms - Quality Assurance

Boris Arapovic

Day & TIME: TBD

Practical Cybersecurity Deep Dive for Quality Engineers

You will gain practical insights into how, as a Quality Engineer, you can actively contribute to security initiatives. By applying these techniques, you will enhance both your visibility and value within the company.

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Dimpy Adhikary

Day & TIME: TBD

Optimizing Performance Testing with Smart Workload Modeling

In this session, Dimpy will demonstrate how to design realistic and data-driven workload patterns for performance testing, with practical insights using the K6 tool.

Attendees will gain a deep understanding of key concepts, along with hands-on techniques that can be immediately applied to real-world projects.

By the end of the session, participants will be equipped to build effective, scalable workload models that improve the accuracy and relevance of their performance testing, ensuring their tests are aligned with real user behaviors and business needs.

Director of Quality Assurance

Robert Lukenbill

Day & TIME: TBD

Laid Off - Now what do I do?

In this session, Robert will share his journey of going from laid off to newly employed, how to build an effective support system and network properly so that your unemployment period is as short as possible.

➤ Everyone faces impending layoffs no matter how safe you may feel.

➤ Building a quality networking system and utilizing tools on the market to help find your next role as a QA.

➤ Building your emotional, mental and physical support system so you are ready if/when this may happen to you.

Lee Barnes

Chief Quality Officer

Lee Barnes

Day & TIME: TBD

Valuable Techniques for Testing Non-Deterministic AI-based Systems

Attendees will have a shortcut to building a strategy for testing AI-based non-deterministic systems. They will avoid having to start from scratch researching the challenges and techniques associated with testing AI-based systems.

➤ Understanding the challenges associated with testing non-deterministic AI-based systems
➤ Techniques for testing AI-based systems
➤ The required skills for testing AI-based systems

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Engineering Manager in Product Operations

Evan Niedojadlo

Day & TIME: TBD

Understanding Observability and deploying dashboards to show test results

Utilize observability to assist with testing e.g. error rates, performance, showcasing test results in dashboards, etc.

Takeaways -
➤ Understanding Observability
➤ Deploying an Observability stack
➤ Using Observability in your testing process but also dashboarding test results (from playwright, selenium, etc.)

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Lead SDET

Felipe Correa

Day & TIME: TBD

Creating a Testing Ecosystem

➤ Integration of Test Automation Enhances Efficiency and Reduces Silos
➤ Accessible Information Empowers All Stakeholders
➤ Creating a Unified Testing Ecosystem Drives Business Value

artem

Lead Automation Enginner

Artem Bondar

Day & TIME: TBD

API Testing with Playwright: All-In-One, Fast and Easy.

Playwright is the No. 1 growing framework. Apart from functional e2e testing, it also has API interaction capabilities.

But those capabilities are not designed to be used for API testing and not very user-friendly for writing just API tests with a Playwright.

In this session, Artem will show how the framework can be modified to conveniently use Playwright for API testing.

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QA Architect

Ashish Ghosh

Day & TIME: TBD

Playwright's Real-World Impact and Unique Features

This talk will give the audience deeper insights into the power of Playwright. It will teach them concepts of debugging, mocking, accessibility testing, API testing and other hidden features that can be performed while designing your E2E tests with Playwright.

➤ Learn Real world impact of Playwright
➤ Understand the hidden gems of Playwright
➤ Understand how a large banking system uses Playwright

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Sidhartha Shukla

Day & TIME: TBD

Automated Code Review with Code Generation Tools: Enforcing Coding Standards and Optimization

➤ Master Automated Code Reviews: Learn how to utilize code generation tools to automate and standardize code reviews, ensuring adherence to best practices and reducing manual oversight.

➤ Optimize for Performance: Discover effective techniques to identify and resolve inefficiencies in your test automation code, leading to faster execution and more reliable results.

➤ Enhance Interview Readiness: Gain insights into coding standards and optimization strategies that will not only improve your test automation skills but also boost your chances of success in interviews with top product companies.

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Vice President

Toni Ramchandani

Day & TIME: TBD

Vector Databases (Backbone of AI) : Why QA professionals Needs to Care About them in the Age of AI ?

Key Takeaways from the Session:

➤ Understand the fundamental role of vector databases in AI systems and why they are rapidly replacing traditional databases.

➤ Learn how vector databases handle high-dimensional data and their importance in powering applications like recommendation systems and semantic search.

➤ Gain insights into why QA professionals need to familiarize themselves with vector databases to stay competitive and prepared for the evolving landscape of AI-driven technologies.

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Senior Director of Product Management

Andrew Knight

Day & TIME: TBD

Next-Level Playwright Testing Techniques

Key Takeaways from the Session:

➤ Learn how Playwright projects work from the inside out so that testers can bend the framework to their will and work within its boundaries.
➤ Enable Playwright projects to be sustainably manageable with page objects and fixtures as the tests grow in size.
➤ Protect Playwright tests against data collisions when they (by default) run in parallel.

Jason Arbon


Jason Arbon

Day & TIME: TBD

AI Invaders: Conquer Real-World E2E Testing Challenges

Deep dive into the power of AI for software testing.

In this session, we’ll demystify AI’s role by exploring real-world bugs and test results on the Automation Guild website, highlighting how AI can elevate your testing strategies.

From leveling up test data to mastering API, mobile, and accessibility testing, you’ll discover how AI adapts to each unique challenge.

This session covers practical, hands-on, end-to-end automation techniques to help you close critical testing gaps, boost efficiency, and conquer complex testing landscapes—one AI-powered level at a time!

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Jeff Benton

Day & TIME: TBD

Running your test as a Kubernetes job (90-min Workshop)

This session will teach you a new skill that you can add to your resume.

This will be a hands on workshop where Jeff will package up a test and run it in Kubernetes.

This will be language agnostic. So you can choose the language that you want to use - javascript, python, java, golang

We will use:
* Docker
* Kubernetes
* Tilt

We will reference helm, a way to template your Kubernetes configuration.

After the hands-on portion, we will discuss the implications/considerations of deploying this solution to CI/CD.

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Navya Anna James

Day & TIME: TBD

Time for a Change? Exploring the Migration from Selenium to Playwright

Many companies are transitioning their Selenium WebDriver tests to Playwright, but this migration often requires considerable manual effort. This session will provide a detailed, step-by-step guide to streamline the migration process and address the challenges teams face during this transition.

➤ Attendees will have the opportunity to evaluate Selenium vs. Playwright and determine if migrating is essential for their needs.

➤ While Playwright offers migration strategies for other tools, there is currently no official guidance for migrating Selenium tests yet. This session will provide a step-by-step guide to streamline the migration process and tackle common challenges.

➤ Discover how AI tools can assist with this migration and enhance day-to-day testing activities.

Mark Winteringham


Mark Winteringham

Day & TIME: TBD

Let's build an AI testing assistant

Learn how GPT based AI Agents work and how to leverage them for testing purposes.

By the end of the session, the attendee will be able to:
➤ Outline how an AI Agent works within the OpenAI ecosystem
➤ Use LangChain framework along with GPT models to build a basic AI Agent
➤ Execute testing tasks using a basic AI Agent

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Muhammad Jassim Munir

Day & TIME: TBD

Career growth - Thinking beyond automation

This session will significantly enhance your career by:

1) Encouraging a long-term perspective focused on impact, rather than short-term thinking, and embracing challenges that lead to learning and growth.

2) Empowering you to influence multiple disciplines, not just your immediate team, ensuring your contributions are recognized by a wider audience.

3) Promoting a customer-centric approach, where you put themselves in the shoes of the customer. Agile is not just about adopting certain tools and techniques, but about embracing a quick feedback loop, even in automation.

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CEO

Tal Barmeir
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CTO

Guy Arieli

Day & TIME: TBD

GenAI is Reshaping Software Testing: Trends, ROI, and Career Path Impact

This session explores how Generative AI (GenAI) is transforming software testing.

Attendees will gain insights into the productivity gains, ROI for companies, and how GenAI is opening new career paths for manual testers and automation engineers.

Learn about:
• What is GenAI and how it affects testing
• What are the productivity gains companies can get and ROI
• What are the new career paths for manual testers and test automation engineers
• Packaged applications (SAP, Salesforce, ServiceNow etc) - how AI cracks down the testing challenge in packaged applications

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David Ingraham

Day & TIME: TBD

Gotta Fix 'Em All: Optimize Debugging Automation Tests

This session aims to drastically reduce the time spent debugging automation failures by providing a structured, step-by-step, approach—presented through the lens of a giant Pokémon metaphor.

Attendees will learn how to systematically break down failing tests and ask the right diagnostic questions to optimize time and effort.

By the end of this session, you'll be equipped with the tools and strategies to "fix 'em all" when it comes to pesky automation failures.

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Scott Moore

Day & TIME: TBD

Advancing The DevOps Evolution With DevPerfOps

➤ The DevPerfOps Foundation is available to help all organizations improve performance and reliability across the entire software development lifecycle

➤ Access to online resources are available to help educate, certify, and support practitioners who want to bring a culture of performance to their organization.


➤ DevPerfOps offers to be the central online community for developers, site reliability engineers, performance engineers, and anyone interested in performance engineering.

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Puja Jagani

Day & TIME: TBD

Selenium Manager: The Super Mushroom Boost for Your Dockerized Tests

➤ Learn how to Dockerize your existing Selenium scripts in minutes(Code used in the demo will be available in an opensource repo).

➤ Leverage Selenium Manager to their advantage and not bother about webdrivers and browsers anymore.

➤ How to troubleshoot issues when running the containerized tests.


Satya Malugu

Day & TIME: TBD

Getting started with Mobile testing with Maestro

Get hands on introduction to the new E2E mobile automation tool Maestro.

Maestro can create high level flows that can operate on mobile apps created native or hybrid across iOS and Android.

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Software Engineer

Darío Kondratiuk

Day & TIME: TBD

Fight Fire with Fire: Using AI to Test AI-Driven Applications

AI is changing everything, including how we test software.

As AI-driven applications become more prevalent, traditional testing methods struggle to keep up with their dynamic and unpredictable nature.

Testing AI-powered features like chatbots and search requires new strategies and tools that can adapt to evolving models and ensure consistent, reliable results.

In this session, Dario Kondratiuk, a 5-time Microsoft MVP, developer at mabl, and author of “UI Testing with Puppeteer", puppeteer-sharp, and playwright-sharp, will explore the unique challenges of testing AI-driven applications.

And he will also demonstrate how AI itself can be the solution, showcasing how to automate testing of dynamic AI behavior either with low-code from mabl's UI, or directly from your Playwright test scripts.

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Principal Software Quality Engineer

Anna Patterson

Day & TIME: TBD

Battle Against Test Automation Anti-Patterns (Cypress Quest)

Identify and Avoid Common Anti-Patterns: Attendees will learn to recognize the most prevalent anti-patterns in Cypress testing that lead to flaky, slow and hard-to-maintain test suites, gaining clarity on what to avoid in their own automation efforts.

Implement Best Practices for Reliable and Efficient Tests: They’ll discover practical techniques to refactor their tests, such as reducing over-reliance on UI testing, using dynamic data, and leveraging Cypress’s built-in retry mechanisms, resulting in faster, more reliable, and maintainable test suites.

Apply These Principles Across Other Automation Frameworks: While the focus is on Cypress, attendees will understand how these best practices and strategies can be applied to other test automation frameworks, enhancing their overall test automation skills and making them more versatile professionals.

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Senior QA / Test Manager

Somya Gupta

Day & TIME: TBD

Building a Global Accessibility Testing Framework: Ensuring Compliance Across Borders

Accessibility is essential in today’s digital landscape, yet many testers struggle with integrating it effectively.

Accessibility isn’t just a regulatory checkbox—it’s a commitment to inclusivity and a competitive differentiator for organizations reaching global audiences to ensure seamless customer experience.

This session introduces a powerful Accessibility Test Framework that equips testers with practical tools and techniques to incorporate accessibility into their daily workflows.


Attendees will learn how to seamlessly add accessibility checks throughout the development cycle, using both automated tools and manual validation.

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Test Automation Strategist

Aaron Evans

Day & TIME: TBD

Better, Faster, Stronger Automation with Asynchronous Test Data

By creating test data asynchronously, it removes the time required to set up test data at the start of each test, while still ensuring accurate, reliable test data.

This way you'll spend less time troubleshooting test failures that are not relevant to the problem at hand, and less time waiting for tests to complete.

Takeaways:
➤ Test data should be unique, accurate, and relevant
➤ Creating this test data can be slow and error prone
➤ By separating test data generation from test execution, we can reduce time and errors from setup.

CPO

Guljeet Nagpaul

Day & TIME: TBD

Code-GenAI: A double-edged sword for Automation

AI-powered code generation is revolutionizing automation, but is it a boon or a bane?

While it promises accelerated scripting and reduced manual effort, this talk highlights the often-overlooked risks: the potential for generating fragile, unoptimized, or error-prone code, over-reliance on AI that stifles tester creativity, and security concerns arising from opaque code generation.

Moreover, the rapid adoption of AI-generated code can lead to accumulating technical debt, with poorly documented, complex, or inconsistent codebases that become harder to maintain over time.

Join this session to learn why code generation AI can hinder quality assurance more than it helps and learn actionable insights to balance innovation with robust testing practice.

Keep an eye out. More sessions will be added soon!
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Meet Your Host & Co-host

Joe Colantonio

Founder of TestGuild & Guild conferences

Hi. I’m Joe Colantonio, founder of TestGuild - a dedicated resource of actionable & real-world technical advice (Blog, Video Tutorials, Podcasts, and Online Guild Conferences) to help improve your automation, performance, and security testing efforts.

TRUSTED BY MEMBERS EMPLOYED BY:

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Chris Trimper

Enterprise QA Automation Architect

Chris has been involved in software testing for over 16 years, dedicating most of that time to adding efficiencies in the testing process through functional test automation. He is currently the Test Automation Architect for his QA team at Independent Health, leveraging various tools and techniques for functional automation and performance testing. He has had the opportunity to speak at various conferences on software testing and monitoring aspects. Over the past few years, he has begun to adopt forms of Al in the toolbox of efficiencies in testing.

BONUS #1: Get Instant Lifetime Access To Our 24/7 Active Community Of 2600+ Skilled Software Professionals!

I know that the a lot of the time it can feel like the managers just don't “get it” when it comes to the testing side of things.

With most testers reporting to different people, it’s natural to feel fractured from your community.

And for a lot of folks who are sole testers at their firm, it's even more lonely.

Look - you can always make your own mistakes and learn on our own…

But having a community to fall back on makes achieving your goals - much EASIER and a lot FASTER.

Because it provides a space for like-minded testers to learn from each other’s mistakes and shorten their learning curve - by months (or even years).

That’s why with Automation Guild, I built a community of testers - from beginners to advanced - ready and willing to genuinely help each other grow.

And that’s been one of the biggest game-changers for them.

Here's what industry veterans say about the Automation Guild community...

I've been doing testing automation for 21 years and I really enjoyed the Automation Guild.

I really like that I got back into latest industry trends. The conference was really well organized and there was a wide variety of applicable topics.

I'm also really enjoying the AG community and the ability to communicate with test automation experts from all around the world, year-round.

Overall, I found that Automation Guild was really great and I have a lot of ideas that I can apply to my work.

Michelle Pleas

Principal Test Engineer

You think you know everything, and then you find our you really do know just a small part of the equation.

Having testers in the AG community giving ideas and pointers has helped me immensely in expanding my range of knowledge and acceptance of tools that can make the wheels turn even better.

Charlie Harris

Senior Quality Assurance Manager

Just like these software professionals, you can also leverage the Automation Guild community as a 24/7 resource for you to:

➤ Get constant feedback on what you’re currently working on
➤ Identify what technologies other companies are working with
➤ Network with experts from all over the world (year-round)
➤ Discover the most in-demand skills to focus on
➤ Find quick solutions to technical (and career-related) problems

So if you don’t want to waste any more of your time on flaky tests…

Or jump from forum to forum searching for answers…

Or sift through 10 different articles trying to find a solution…

And would like to create consistently better, faster, and reliable automation moving forward...

Join our private community now - when you reserve your lifetime access to Automation Guild 2025.

But wait, there's more...

BONUS #2: Test Automation Accelerator

After the 5-day event is over...

I will also be bringing you 1 new, interactive, and premium LIVE training (+ Q&A) session EVERY month — for 9 straight months.

That means, on a monthly basis, throughout 2025, Automation Guild '25 registrants will get a brand new, interactive, and premium training + Q&A session hosted by one of our community experts from March '25 to November '25.

Some will be topics that were in high demand but didn’t get enough community votes to make it to the final lineup.

Some would be new topics voted on by the private Automation Guild community during the year.

This way you'll get expert guidance on 9 more relevant topics over the course of the year — for FREE.

Mar '25
Illustration of a cute, smiling robot with an antenna, round cheeks, and simple features. It has a square face and is positioned against a plain, light-colored background.
Session & Speaker: TBD
Apr '25
Illustration of a cute, smiling robot with an antenna, round cheeks, and simple features. It has a square face and is positioned against a plain, light-colored background.
Session & Speaker: TBD
May '25
Illustration of a cute, smiling robot with an antenna, round cheeks, and simple features. It has a square face and is positioned against a plain, light-colored background.
Session & Speaker: TBD
Jun '25
Illustration of a cute, smiling robot with an antenna, round cheeks, and simple features. It has a square face and is positioned against a plain, light-colored background.
Session & Speaker: TBD
Jul '25
Illustration of a cute, smiling robot with an antenna, round cheeks, and simple features. It has a square face and is positioned against a plain, light-colored background.
Session & Speaker: TBD
Aug '25
Illustration of a cute, smiling robot with an antenna, round cheeks, and simple features. It has a square face and is positioned against a plain, light-colored background.
Session & Speaker: TBD
Sep '25
Illustration of a cute, smiling robot with an antenna, round cheeks, and simple features. It has a square face and is positioned against a plain, light-colored background.
Session & Speaker: TBD
Oct '25
Illustration of a cute, smiling robot with an antenna, round cheeks, and simple features. It has a square face and is positioned against a plain, light-colored background.
Session & Speaker: TBD
Nov '25
Illustration of a cute, smiling robot with an antenna, round cheeks, and simple features. It has a square face and is positioned against a plain, light-colored background.
Session & Speaker: TBD

With this bonus, I’m truly excited to bring year-long learning and even MORE VALUE to your ticket investment for Automation Guild ‘25.

But I'm not done yet.

This year, I'm also introducing a NEW BONUS exclusively for 5-day ticket holders!

BONUS #3: Automation Guild JoeBot

One Year Unlimited Access

The "Automation Guild JoeBot" will be trained on each session, Q&A, roundtable, workshop presented at Automation Guild ’25.


So, think of it as your personal AI assistant with whom you can interact with 24/7.

Have questions? Need advice? Your JoeBot will be ready with answers at your fingertips.

Plus, it will be able to instantly help you revisit insights, tips, and techniques from any session you want — anytime, anywhere.

Furthermore...

Say you're looking for a specific expert tip shared at some point during a session which you kinda sorta remember - you won't have to rewatch the entire session to find it.

JoeBot will find that for you in no time.

The intention is to help you save precious time & effort so you can direct it towards being productive in your day-to-day work.

Reserve Your LIVE Event Ticket + Lifetime Access For Automation Guild '25 Now!

Limited Time Only: The Registration Kickoff Special Offer Is Valid Until 20th Dec, 2024 - 12 PM UTC!

A digital event setup with a virtual presentation featuring a speaker on a monitor, surrounded by various screens and pixel art characters, including digital icons for PDF and other elements.

3-DAY EVENT TICKET

Lifetime Access to 3 Days of Functional Automation Awesomeness!

Functional Automation: LIVE Video Training (+ Q&A) Sessions

Lifetime Access To Complete Recordings (Sessions + Q&As), Transcripts, And Resources

Bonus #1: Join Our Private Community of 2600+ Skilled Software Professionals To Ask Questions, Get Feedback, Find Solutions, And Network With

Bonus #2: Test Automation Accelerator — 1 new, interactive LIVE training (+Q&A) session each month w/ a community expert (from Mar to Nov '25)

$227

$182

The Registration Kickoff Special Offer (20% OFF) Expires On 20th Dec, 2024 - 12 PM UTC!

Your Investment Is Protected By My 180-Day "Love It or Leave It" 100% Money-Back Guarantee

BEST VALUE

5-DAY EVENT TICKET

Lifetime Access to The Complete 5 Day Event

3 Days of Functional + 2 Days of Non-Functional Automation Awesomeness!

Functional + Non-Functional Automation: LIVE Video Training (+ Q&A) Sessions + Two 90-min Workshops

Lifetime Access To Complete Recordings (Sessions + Q&As), Transcripts, And Resources

Bonus #1: Join Our Private Community of 2600+ Skilled Software Professionals To Ask Questions, Get Feedback, Find Solutions, And Network With

Bonus #2: Test Automation Accelerator — 1 new, interactive LIVE training (+Q&A) session each month w/ a community expert (from Mar to Nov '25)

Bonus #3: Automation Guild JoeBot — Customized chatbot trained on each training, Q&A, roundtable, & workshop session presented at AG ’25 to answer your doubts, help find information, etc.

$327

$262

The Registration Kickoff Special Offer (20% OFF) Expires On 20th Dec, 2024 - 12 PM UTC!

Your Investment Is Protected By My 180-Day "Love It or Leave It" 100% Money-Back Guarantee

Question or concern? Please check out the FAQ section here.

If you still have any doubts, feel free to reach me at [email protected]

must-attend event for all testing professionals.


You get all the best practices and innovative techniques in a concise manner.

George Ukkuru

Head of Quality Eng. UST

A person smiling outdoors, wearing a red plaid shirt, with a blurred green background.

Although early in my automation career, Automation Guild provided me a plethora of information, resources, and education that was well worth the price of admission.

Mike Clark

QA Engineering Manager

4th year attending the Automation Guild conference and its value and content keeps getting better. Huge thanks to Joe for putting on such a great event.

Stuart Noble

Test Manager

I enjoyed the Automation Guild, made a stack of notes, then implemented nearly code-less automation in just 90 days!

Nick Baynham

Automation Architect

I've enjoyed attending these conferences since the beginning. It's very informative. I learn about industries I haven't worked in yet, new tools, and I get to connect with others. Together, we have a wealth of knowledge! It's great to be able to share ideas. And I always look forward to using what I learned.

Annette S.

Test Automation Architect

The community is just amazing!


The conversations and interactions with both participants and other speakers are stellar!


Being an online conference, it still manages to feel "closer" than many in-person dittos.

Simon Aronsson

Head of Developer Relations

As always, an awesome event! A superabundance of testing goodness.

Even before the conference had ended, the team was already chasing new ideas, refining existing practices and getting colleagues excited about new possibilities.

Validation of current practices and plans is always a tremendous win and Automation Guild weighs in massively in this regard.

Our plans are solid and aligned with those of our peers around the globe; the future is bright indeed!


What could be more awesome than that?

Mike Taber

Test Architect

I gained critical insights into the tools and techniques that industry practitioners use, the strategies that businesses consider when building an automation strategy, and the industry's latest automation trends.

I didn't expect an e-conference to be so well organized...and how welcoming the community that Joe and Team have built was. You also retain access to all conference materials even after the event.

Perhaps even more valuable is the opportunity to be part of an inclusive and supportive community of knowledgeable folks that you can tap into as a resource as you develop your career. Automation Guild sets the bar high!

Felix Lee

Test Lead

I joined the Automation Guild conference 4 times already. I always enjoy it.

You meet a lot of people who work in the same fields with you or related. And they give so many thoughts and brilliant ideas.

I feel very happy this time each year.


And I'm always looking forward to see what we will have next year ;)

Michelle Xie

Automation Tester

1

Get Only Real-World, Practical, Actionable Info

Discover key insights, proven strategies, core principles, and actionable techniques that'll make a REAL difference in your automation efforts - fast!

2

Have Everything At Your Fingertips

Watch every single session you couldn't attend LIVE - at your own pace - based on your current priorities, goals, and interests.

3

Get 24/7 Community Help & Support of 2.6K+ Peers

Find quick solutions, get important feedback, discover new ideas, get career help & strategy advice, explore networking opportunities, etc.

180-Day "Love it or Leave it"
Money-Back Guarantee

Invest in Yourself with Confidence - 100% Risk Free!

You’re just ONE step away from getting direct access to the best-kept automation secrets, latest key insights, proven strategies, and actionable techniques of the world’s top E2E automation experts - LIVE!

Armed with real-world expert advice, you’re guaranteed to avoid little-known mistakes, shorten your learning curve, and see a tangible difference in your day-to-day automation efforts - real fast.

But rest assured, if you're not satisfied for any reason at all...or don't see real-world results from Automation Guild 2025...

Simply let me know within 180 days (6 FULL months), and I'll return 100% of your investment.


No Questions Asked.

Reserve Your LIVE Online Event Ticket + Lifetime Access Pass - 100% Risk-Free!

Limited Time Only: The Registration Kickoff Special Offer Is Valid Until 20th Dec, 2024 - 12 PM UTC!

A digital event setup with a virtual presentation featuring a speaker on a monitor, surrounded by various screens and pixel art characters, including digital icons for PDF and other elements.

3-DAY EVENT TICKET

Lifetime Access to 3 Days of Functional Automation Awesomeness!

Functional Automation: LIVE Video Training (+ Q&A) Sessions

Lifetime Access To Complete Recordings (Sessions + Q&As), Transcripts, And Resources

Bonus #1: Join Our Private Community of 2600+ Skilled Software Professionals To Ask Questions, Get Feedback, Find Solutions, And Network With

Bonus #2: Test Automation Accelerator — 1 new, interactive LIVE training (+Q&A) session each month w/ a community expert (from Mar to Nov '25)

$227

$182

The Registration Kickoff Special Offer (20% OFF) Expires On 20th Dec, 2024 - 12 PM UTC!

Your Investment Is Protected By My 180-Day "Love It or Leave It" 100% Money-Back Guarantee

BEST VALUE

5-DAY EVENT TICKET

Lifetime Access to The Complete 5 Day Event

3 Days of Functional + 2 Days of Non-Functional Automation Awesomeness!

Functional + Non-Functional Automation: LIVE Video Training (+ Q&A) Sessions + Two 90-min Workshops