Achieving 5-Star App Ratings with Test Automation

For many companies, the mobile channel is either already their largest channel, or their fastest growing channel. Yet, somewhat surprisingly, 1 in 4 apps are abandoned after first use. And when you factor in customer (or “app”) acquisition costs, high abandonment affects not only your top line but also your bottom line, thus putting your business at risk. Mobile test automation will ensure an increase in app store ratings and decrease in negative reviews.

With today’s “always-on” digital customer, mobile is often the primary touchpoint to your users. But how exactly does test automation impact revenue and conversion in the mobile channel? In this webinar, we’ll speak with Shannon Lee on how leveraging test automation will reduce app abandonment and improve app quality for excellent mobile experiences. Some highlights that will be discussed include: