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For many companies, the mobile channel is either already their largest channel, or their fastest growing channel. Yet, somewhat surprisingly, 1 in 4 apps are abandoned after first use. And when you factor in customer (or “app”) acquisition costs, high abandonment affects not only your top line but also your bottom line, thus putting your business at risk. Mobile test automation will ensure an increase in app store ratings and decrease in negative reviews.

With today’s “always-on” digital customer, mobile is often the primary touchpoint to your users. But how exactly does test automation impact revenue and conversion in the mobile channel? In this webinar, we’ll speak with Shannon Lee on how leveraging test automation will reduce app abandonment and improve app quality for excellent mobile experiences. Some highlights that will be discussed include:

  • The advantages of using test automation to make it possible to have your app running flawlessly for end users
  • Ensure pixel perfect apps and deliver 5-star app ratings
  • How test automation provides a significant increase in productivity, revenue, and ROI
  • Test automation tools, and selecting the ideal tool for your organization

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Shannon Lee
Shannon Lee is an Atlanta, GA native working as a Developer Evangelist for Kobiton to help bring the good word of innovative technology! Shannon is an avid learner who enjoys challenging herself in learning new trends in software development, test automation, and applied data science. Given her positive and collaborative personality, Shannon also enjoys engaging with like-minded individuals with goals of inspiring and encouraging others, especially women in technology, as well as learning from brilliant minds within the DevOps community.


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