Attention: Software Professionals Looking To Duplicate Proven Strategies Of Top Tier E2E Automation Testing Experts To Stay Ahead Of The Curve, Avoid Time-Consuming Mistakes, And Network W/ Peers From All Over The World.
Automation Guild '26
TestGuild's 10th Annual LIVE Online Event Dedicated To Helping You Achieve Better, Faster, More Reliable & Less Flaky Automation...And Succeed With All Your E2E Automation Testing Efforts
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What is the Automation Guild Event?
Automation Guild is a premium, industry-standard annual ONLINE event I’ve organized since 2017.
My goal? To create a community-driven event "made for the testers, by the testers" — laser focused to help them:
✓ Achieve faster, better, and more reliable automation
✓ Save time wasted on flaky tests
✓ Avoid little-known mistakes to accelerate your day-to-day
✓ Stay ahead of the curve
✓ Massively grow your network
✓ Upgrade (and widen) your skillset to gain a competitive edge in your career
✓ Open up more (and better) career opportunities
Each year, the event brings together real-world industry experts to present video training (+ Q&A) sessions, panel talks, workshop sessions, etc. covering the latest, most relevant, & cutting-edge E2E automation testing topics — all decided by TestGuild community votes.
Training + LIVE Q&A Sessions - Covering The Latest & Most Relevant Topics
World's Top E2E Automation Experts - Get Lifetime Access To Real-World Advice
Interact, Get Feedback, And Network With 2600+ Software Professionals
Reach out for sponsorship opportunities (limited slots left)
More session topics will be added soon.
TRUSTED BY TESTERS, DEVELOPERS, QAs, AUTOMATION ENGRS., & TEAM MANAGERS FROM:
William Stasyna
Staff Quality Engineer
Mark this event on your calendar! Every year, Joe adds something new to make the sessions meaningful and current. Access to a community of peers is invaluable.
Andrew Clark
Lead SDET
The breadth of talent, skills, and experience Joe brings together is truly awesome. The value you get will shape the quality landscape of your organization.
Jaime Lizarazu
Senior Manager - Test Automation
Thank you so much for creating the Automation Guild. I’m happy to have found a place that exists on the topic of test automation that doesn’t rely on test tools sites/blogs etc. Awesomeness!
Automation Guild 2026: Sessions & Speakers
Note: Each training session (except roundtable/panel discussions) will be followed by a dedicated Q&A session with the expert speaker.
If you can't attend LIVE, submit your questions to me in advance and I'll ask the speaker on your behalf. If you can attend LIVE, you can always ask the expert exactly what you want to know around their topic.
Principal Software Quality Engineer
Anna Patterson
Day & TIME: TBD
Many testers feel stuck in their careers - doing daily work but not standing out, struggling to show their value, or unsure how to grow into leadership roles.
In this session, Anna will use her own career journey - from starting as a freelance tester to becoming a Principal Test Engineer, mentor, and speaker - to show attendees how to break out of the status quo.
She will share practical techniques that helped her take ownership of her career and build a lasting professional brand, so testers can apply them to accelerate their own growth.
Testing Specialist
Rahul Parwal
Day & TIME: TBD
Gen AI is a general purpose technology. For testers, context is the king. If context is not engineered well, AI will continue to produce shallow and general results, regardless of how carefully we craft our prompts.
In this talk, we will dive into the practical aspects of context engineering and how it can improve your overall AI assistance.
Senior QA Engineer
Khawla Benbennasser
Day & TIME: TBD
Many QA teams struggle with test automation adoption. Either their automation isn’t scalable, their test suites become brittle, or they can’t influence the wider team to trust and use the results.
This session will tackle how to build automation that scales with the product and culture, not against it.
Senior Director of Product Management
Andrew Knight
Day & TIME: TBD
Everyone knows the Testing Pyramid. It’s been a universal model for testing strategies for nearly two decades. To question the wisdom of the ancients is controversial but necessary. Times have changed, and so has test automation.
New tools like Playwright and Cypress challenge past norms. Smarter ways to cover APIs cut out middle management. If we as an industry carefully consider alternatives, then we will see that all tests are good because they mitigate different risks and that one size structure does not fit all teams.
This session will help you build a more modern, relevant way of planning your tests.
Senior Software Engineer
Chris Sellek
Day & TIME: TBD
LLMs are new and LLMs are scary. The entire way that humanity has built, tested, and shipped software has (seemingly) been flipped on its head with the introduction of LLMs and Generative AI. So how are we supposed to test these things??
This talk seeks to de-magic-ify LLMs and the apps that will be built utilizing this new crazy tech and show that testing these things is not really all that different from what we've all been doing our entire careers.
Keep an eye out. More sessions will be added soon!
Meet Your Host & Co-host
Joe Colantonio
Founder of TestGuild & Guild conferences
Hi. I’m Joe Colantonio, founder of TestGuild - a dedicated resource of actionable & real-world technical advice (Blog, Video Tutorials, Podcasts, and Online Guild Conferences) to help improve your automation, performance, and security testing efforts.
TRUSTED BY MEMBERS EMPLOYED BY:
Chris Trimper
Enterprise QA Automation Architect
Chris has been involved in software testing for over 16 years, dedicating most of that time to adding efficiencies in the testing process through functional test automation. He is currently the Test Automation Architect for his QA team at Independent Health, leveraging various tools and techniques for functional automation and performance testing. He has had the opportunity to speak at various conferences on software testing and monitoring aspects. Over the past few years, he has begun to adopt forms of Al in the toolbox of efficiencies in testing.
Get Notified When Registration Opens!
“
A must-attend event for all testing professionals.
You get all the best practices and innovative techniques in a concise manner.
George Ukkuru
Head of Quality Eng. UST
“
Although early in my automation career, Automation Guild provided me a plethora of information, resources, and education that was well worth the price of admission.
Mike Clark
QA Engineering Manager
“
4th year attending the Automation Guild conference and its value and content keeps getting better. Huge thanks to Joe for putting on such a great event.
Stuart Noble
Test Manager
“
I enjoyed the Automation Guild, made a stack of notes, then implemented nearly code-less automation in just 90 days!
Nick Baynham
Automation Architect
“
I've enjoyed attending these conferences since the beginning. It's very informative. I learn about industries I haven't worked in yet, new tools, and I get to connect with others. Together, we have a wealth of knowledge! It's great to be able to share ideas. And I always look forward to using what I learned.
Annette S.
Test Automation Architect
“
The community is just amazing!
The conversations and interactions with both participants and other speakers are stellar!
Being an online conference, it still manages to feel "closer" than many in-person dittos.
Simon Aronsson
Head of Developer Relations
“
As always, an awesome event! A superabundance of testing goodness.
Even before the conference had ended, the team was already chasing new ideas, refining existing practices and getting colleagues excited about new possibilities.
Validation of current practices and plans is always a tremendous win and Automation Guild weighs in massively in this regard.
Our plans are solid and aligned with those of our peers around the globe; the future is bright indeed!
What could be more awesome than that?
Mike Taber
Test Architect
“
I gained critical insights into the tools and techniques that industry practitioners use, the strategies that businesses consider when building an automation strategy, and the industry's latest automation trends.
I didn't expect an e-conference to be so well organized...and how welcoming the community that Joe and Team have built was. You also retain access to all conference materials even after the event.
Perhaps even more valuable is the opportunity to be part of an inclusive and supportive community of knowledgeable folks that you can tap into as a resource as you develop your career. Automation Guild sets the bar high!
Felix Lee
Test Lead
“
I joined the Automation Guild conference 4 times already. I always enjoy it.
You meet a lot of people who work in the same fields with you or related. And they give so many thoughts and brilliant ideas.
I feel very happy this time each year.
And I'm always looking forward to see what we will have next year ;)
Michelle Xie
Automation Tester
Reach out for sponsorship opportunities (limited slots left)
Get Only Real-World, Practical, Actionable Info
Discover key insights, proven strategies, core principles, and actionable techniques that'll make a REAL difference in your automation efforts - fast!
Have Everything At Your Fingertips
Watch every single session you couldn't attend LIVE - at your own pace - based on your current priorities, goals, and interests.
Get 24/7 Community Help & Support of 2600+ Testers
Find quick solutions, get important feedback, discover new ideas, get career help & strategy advice, explore networking opportunities, etc.
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Here's Some More Attendee Feedback About Automation Guild
“
Automation Guild brings us a lot of news in testing and test automation field every year.
It is more than a conference; it is a community where you can motivate yourself.
As a long-term follower I really appreciate Joe’s work for the community and test automation topic. Cheers!
Maros Dzuris
Sr. Test Automation Engineer
“
A fantastic event! Better than any conference I've been to.
What a great way to stay up to date on tech related to all things automation awesomeness!
I got so many things to take back and implement :)
Jesse Gregory
QA Automation Engineer
“
Automation Guild 2022 was awesome! I learned a lot and there were many takeaways to implement in practice.
I loved the Q&As (the quality of the questions was very high)...and also the fact that I get lifetime access to all the video sessions because it was lot of info. Many sessions are worth rewatching.
Mark Cole
Application Software Tester
“
Automation Guild was an amazing experience for me. It was a wealth of knowledge being shared. Everyone was supportive.
I definitely learned a lot and it showed me a wide range of techniques that can be applied to make testing better.
One of THE best conferences I have attended. From the content to the community interaction - AMAZING!
Julia Pottinger
Training & Development Manager
“
Automation Guild is timely, practical, and community led.
Unlike in other conferences, the talks favor demos and techniques over abstract philosophies and marketing.
I would highly recommend Automation Guild as a great way to learn new things and network with other testing professionals.
Nicole Van Der Hoeven
Developer Advocate (Perf. Testing)
“
I've been doing testing automation for 21 years and I really enjoyed the Automation Guild.
I really like that I got back into latest industry trends. The conference was really well organized and there was a wide variety of applicable topics.
I'm also really enjoying the Slack community and the ability to communicate with test automation experts from all around the world, year-round.
Overall, I found that Automation Guild was really great and I have a lot of ideas that I can apply to my work.
Michelle Pleas
Principal Test Engineer
“
You think you know everything, and then you find our you really do know just a small part of the equation.
Having testers in the Slack channel giving ideas and pointers has helped me immensely in expanding my range of knowledge and acceptance of tools that can make the wheels turn even better.
Charlie Harris
Senior Quality Assurance Manager
Get Notified When Registration Opens!
Reach out for sponsorship opportunities (limited slots left)