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Early Birds: Reserve Your Discounted LIVE Virtual Event Ticket + Lifetime Access Pass Before 1st Dec, 2025 - 12 PM UTC!
AUTOMATION GUILD 2026: Testing the Future
TestGuild's 10th Annual LIVE Online Event Dedicated To Helping You Achieve Better, Faster, More Reliable & Less Flaky Automation, Succeed With All Your E2E Automation Testing Efforts, Level Up Your Skills, & Grow Your Network
Going LIVE: Feb 9th - Feb 13th, 2026!
What is the Automation Guild Event?
Automation Guild is a premium, industry-standard annual ONLINE event I’ve organized since 2017.
My goal? To create a community-driven event "made for the software pros, by the pros" — laser focused to help them:
✓ Achieve faster, better, and more reliable automation
✓ Save time wasted on flaky tests
✓ Avoid little-known mistakes to accelerate your day-to-day
✓ Stay ahead of the curve
✓ Massively grow your network
✓ Upgrade (and widen) your skillset to gain a competitive edge in your career
✓ Open up more (and better) career opportunities
Each year, the event brings together real-world industry experts to present video training (+ Q&A) sessions, panel talks, workshop sessions, etc. covering the latest, most relevant, & cutting-edge E2E automation testing topics — all influenced by TestGuild community votes.
More session topics will be added soon.
Claim your early bird discount before it expires.
Training + LIVE Q&A Sessions - Covering The Latest & Most Relevant Topics
World's Top E2E Automation Experts - Get Lifetime Access To Real-World Advice
Interact, Get Feedback, And Network With 2600+ Software Professionals
TRUSTED BY TESTERS, DEVELOPERS, QAs, AUTOMATION ENGRS., & TEAM MANAGERS FROM:
William Stasyna
Staff Quality Engineer
Mark this event on your calendar! Every year, Joe adds something new to make the sessions meaningful and current. Access to a community of peers is invaluable.
Andrew Clark
Lead SDET
The breadth of talent, skills, and experience Joe brings together is truly awesome. The value you get will shape the quality landscape of your organization.
Jaime Lizarazu
Senior Manager - Test Automation
Thank you so much for creating the Automation Guild. I’m happy to have found a place that exists on the topic of test automation that doesn’t rely on test tools sites/blogs etc. Awesomeness!
Reserve Your Early Bird Ticket For
Automation Guild '26 Now!
Limited Time Only: This Early Bird Offer Is Valid Until 1st Dec, 2025 - 12 PM UTC!
EARLY BIRD 3-DAY TICKET
Lifetime Access to 3 Days of Functional Automation Awesomeness!
Functional Automation: LIVE Video Training (+ Q&A) Sessions
Lifetime Access To Complete Recordings (Sessions + Q&As), Transcripts, And Resources
Bonus #1: Join Our Private Community of 2600+ Skilled Software Professionals To Ask Questions, Get Feedback, Find Solutions, And Network With
Bonus #2: Test Automation Accelerator — 1 new, interactive LIVE training (+Q&A) session each month w/ a community expert (from Mar to Nov '26)
$227
$177
Enter Code EARLYBIRD3DAY At Checkout To Get $50 OFF The Regular Investment For The 3-Day Ticket
Early bird offer only available for a limited time!
Your Investment Is Protected By My 180-Day "Love It or Leave It" 100% Money-Back Guarantee
BEST VALUE
EARLY BIRD 5-DAY TICKET
Lifetime Access to The Complete 5 Day Event
3 Days of Functional + 2 Days of Non-Functional Automation Awesomeness!
Functional + Non-Functional Automation: LIVE Video Training (+ Q&A) Sessions + Two 90-min Workshops
Lifetime Access To Complete Recordings (Sessions + Q&As), Transcripts, And Resources
Bonus #1: Join Our Private Community of 2600+ Skilled Software Professionals To Ask Questions, Get Feedback, Find Solutions, And Network With
Bonus #2: Test Automation Accelerator — 1 new, interactive LIVE training (+Q&A) session each month w/ a community expert (from Mar to Nov '26)
Bonus #3: Automation Guild JoeBot — Customized chatbot trained on each training, Q&A, roundtable, & workshop session presented at AG ’26 to answer your doubts, help find information, etc.
$327
$227
Enter Code EARLYBIRD5DAY At Checkout To Get $100 OFF The Regular Investment For The 5-Day Ticket
Early bird offer only available for a limited time!
Your Investment Is Protected By My 180-Day "Love It or Leave It" 100% Money-Back Guarantee
Question or concern? Please check out the FAQ section here.
If you still have any doubts, feel free to reach me at [email protected]
Automation Guild 2026: Sessions & Speakers
Note: Each training session (except roundtable/panel discussions) will be followed by a dedicated Q&A session with the expert speaker.
If you can't attend LIVE, submit your questions to me in advance and I'll ask the speaker on your behalf. If you can attend LIVE, you can always ask the expert exactly what you want to know around their topic.
Anna Patterson
Principal Software Quality Engineer
DAY & TIME: TBD
Many testers feel stuck in their careers - doing daily work but not standing out, struggling to show their value, or unsure how to grow into leadership roles.
In this session, Anna will use her own career journey - from starting as a freelance tester to becoming a Principal Test Engineer, mentor, and speaker - to show attendees how to break out of the status quo.
She will share practical techniques that helped her take ownership of her career and build a lasting professional brand, so testers can apply them to accelerate their own growth.
Rahul Parwal
Testing Specialist
DAY & TIME: TBD
Gen AI is a general purpose technology. For testers, context is the king. If context is not engineered well, AI will continue to produce shallow and general results, regardless of how carefully we craft our prompts.
In this talk, we will dive into the practical aspects of context engineering and how it can improve your overall AI assistance.
Khawla Benbennasser
Senior QA Engineer
DAY & TIME: TBD
Many QA teams struggle with test automation adoption. Either their automation isn’t scalable, their test suites become brittle, or they can’t influence the wider team to trust and use the results.
This session will tackle how to build automation that scales with the product and culture, not against it.
Keep an eye out. More sessions will be added soon!
Meet Your Host & Co-host
Joe Colantonio
Founder of TestGuild & Guild conferences
Hi. I’m Joe Colantonio, founder of TestGuild - a dedicated resource of actionable & real-world technical advice (Blog, Video Tutorials, Podcasts, and Online Guild Conferences) to help improve your automation, performance, and security testing efforts.
TRUSTED BY MEMBERS EMPLOYED BY:
Chris Trimper
Enterprise QA Automation Architect
Chris has been involved in software testing for over 16 years, dedicating most of that time to adding efficiencies in the testing process through functional test automation. He is currently the Test Automation Architect for his QA team at Independent Health, leveraging various tools and techniques for functional automation and performance testing. He has had the opportunity to speak at various conferences on software testing and monitoring aspects. Over the past few years, he has begun to adopt forms of Al in the toolbox of efficiencies in testing.
Claim Your Early Bird Discount
For Automation Guild '26 Now!
Limited Time Only: This Early Bird Offer Is Valid Until 1st Dec, 2025 - 12 PM UTC!
EARLY BIRD 3-DAY TICKET
Lifetime Access to 3 Days of Functional Automation Awesomeness!
Functional Automation: LIVE Video Training (+ Q&A) Sessions
Lifetime Access To Complete Recordings (Sessions + Q&As), Transcripts, And Resources
Bonus #1: Join Our Private Community of 2600+ Skilled Software Professionals To Ask Questions, Get Feedback, Find Solutions, And Network With
Bonus #2: Test Automation Accelerator — 1 new, interactive LIVE training (+Q&A) session each month w/ a community expert (from Mar to Nov '26)
$227
$177
Enter Code EARLYBIRD3DAY At Checkout To Get $50 OFF The Regular Investment For The 3-Day Ticket
Early bird offer only available for a limited time!
Your Investment Is Protected By My 180-Day "Love It or Leave It" 100% Money-Back Guarantee
BEST VALUE
EARLY BIRD 5-DAY TICKET
Lifetime Access to The Complete 5 Day Event
3 Days of Functional + 2 Days of Non-Functional Automation Awesomeness!
Functional + Non-Functional Automation: LIVE Video Training (+ Q&A) Sessions + Two 90-min Workshops
Lifetime Access To Complete Recordings (Sessions + Q&As), Transcripts, And Resources
Bonus #1: Join Our Private Community of 2600+ Skilled Software Professionals To Ask Questions, Get Feedback, Find Solutions, And Network With
Bonus #2: Test Automation Accelerator — 1 new, interactive LIVE training (+Q&A) session each month w/ a community expert (from Mar to Nov '26)
Bonus #3: Automation Guild JoeBot — Customized chatbot trained on each training, Q&A, roundtable, & workshop session presented at AG ’26 to answer your doubts, help find information, etc.
$327
$227
Enter Code EARLYBIRD5DAY At Checkout To Get $100 OFF The Regular Investment For The 5-Day Ticket
Early bird offer only available for a limited time!
Your Investment Is Protected By My 180-Day "Love It or Leave It" 100% Money-Back Guarantee
Question or concern? Please check out the FAQ section here.
If you still have any doubts, feel free to reach me at [email protected]
“
A must-attend event for all testing professionals.
You get all the best practices and innovative techniques in a concise manner.
George Ukkuru
Head of Quality Eng. UST
“
Although early in my automation career, Automation Guild provided me a plethora of information, resources, and education that was well worth the price of admission.
Mike Clark
QA Engineering Manager
“
4th year attending the Automation Guild conference and its value and content keeps getting better. Huge thanks to Joe for putting on such a great event.
Stuart Noble
Test Manager
“
I enjoyed the Automation Guild, made a stack of notes, then implemented nearly code-less automation in just 90 days!
Nick Baynham
Automation Architect
“
I've enjoyed attending these conferences since the beginning. It's very informative. I learn about industries I haven't worked in yet, new tools, and I get to connect with others. Together, we have a wealth of knowledge! It's great to be able to share ideas. And I always look forward to using what I learned.
Annette S.
Test Automation Architect
“
The community is just amazing!
The conversations and interactions with both participants and other speakers are stellar!
Being an online conference, it still manages to feel "closer" than many in-person dittos.
Simon Aronsson
Head of Developer Relations
“
As always, an awesome event! A superabundance of testing goodness.
Even before the conference had ended, the team was already chasing new ideas, refining existing practices and getting colleagues excited about new possibilities.
Validation of current practices and plans is always a tremendous win and Automation Guild weighs in massively in this regard.
Our plans are solid and aligned with those of our peers around the globe; the future is bright indeed!
What could be more awesome than that?
Mike Taber
Test Architect
“
I gained critical insights into the tools and techniques that industry practitioners use, the strategies that businesses consider when building an automation strategy, and the industry's latest automation trends.
I didn't expect an e-conference to be so well organized...and how welcoming the community that Joe and Team have built was. You also retain access to all conference materials even after the event.
Perhaps even more valuable is the opportunity to be part of an inclusive and supportive community of knowledgeable folks that you can tap into as a resource as you develop your career. Automation Guild sets the bar high!
Felix Lee
Test Lead
“
I joined the Automation Guild conference 4 times already. I always enjoy it.
You meet a lot of people who work in the same fields with you or related. And they give so many thoughts and brilliant ideas.
I feel very happy this time each year.
And I'm always looking forward to see what we will have next year ;)
Michelle Xie
Automation Tester
Get Only Real-World, Practical, Actionable Info
Discover key insights, proven strategies, core principles, and actionable techniques that'll make a REAL difference in your automation efforts - fast!
Have Everything At Your Fingertips
Watch every single session you couldn't attend LIVE - at your own pace - based on your current priorities, goals, and interests.
Get 24/7 Community Help & Support of 2600+ Testers
Find quick solutions, get important feedback, discover new ideas, get career help & strategy advice, explore networking opportunities, etc.
180-Day "Love it or Leave it" Money-Back Guarantee
Invest in Yourself with Confidence - 100% Risk Free!
You’re just ONE step away from getting direct access to the best-kept automation secrets, latest key insights, proven strategies, and actionable techniques of the world’s top E2E automation experts - LIVE!
Armed with real-world expert advice, you’re guaranteed to avoid little-known mistakes, shorten your learning curve, and see a tangible difference in your day-to-day automation efforts - real fast.
But rest assured, if you're not satisfied for any reason at all...or don't see real-world results from Automation Guild 2026...
Simply let me know within 180 days (6 FULL months), and I'll return 100% of your investment.
No Questions Asked.
Reserve Your LIVE Online Event Ticket + Lifetime Access Pass - 100% Risk-Free!
Limited Time Only: This Early Bird Offer Is Valid Until 1st Dec, 2025 - 12 PM UTC!
EARLY BIRD 3-DAY TICKET
Lifetime Access to 3 Days of Functional Automation Awesomeness!
Functional Automation: LIVE Video Training (+ Q&A) Sessions
Lifetime Access To Complete Recordings (Sessions + Q&As), Transcripts, And Resources
Bonus #1: Join Our Private Community of 2600+ Skilled Software Professionals To Ask Questions, Get Feedback, Find Solutions, And Network With
Bonus #2: Test Automation Accelerator — 1 new, interactive LIVE training (+Q&A) session each month w/ a community expert (from Mar to Nov '26)
$227
$177
Enter Code EARLYBIRD3DAY At Checkout To Get $50 OFF The Regular Investment For The 3-Day Ticket
Early bird offer only available for a limited time!
Your Investment Is Protected By My 180-Day "Love It or Leave It" 100% Money-Back Guarantee
BEST VALUE
EARLY BIRD 5-DAY TICKET
Lifetime Access to The Complete 5 Day Event
3 Days of Functional + 2 Days of Non-Functional Automation Awesomeness!
Functional + Non-Functional Automation: LIVE Video Training (+ Q&A) Sessions + Two 90-min Workshops
Lifetime Access To Complete Recordings (Sessions + Q&As), Transcripts, And Resources
Bonus #1: Join Our Private Community of 2600+ Skilled Software Professionals To Ask Questions, Get Feedback, Find Solutions, And Network With
Bonus #2: Test Automation Accelerator — 1 new, interactive LIVE training (+Q&A) session each month w/ a community expert (from Mar to Nov '26)
Bonus #3: Automation Guild JoeBot — Customized chatbot trained on each training, Q&A, roundtable, & workshop session presented at AG ’26 to answer your doubts, help find information, etc.
$327
$227
Enter Code EARLYBIRD5DAY At Checkout To Get $100 OFF The Regular Investment For The 5-Day Ticket
Early bird offer only available for a limited time!
Your Investment Is Protected By My 180-Day "Love It or Leave It" 100% Money-Back Guarantee
Question or concern? Please check out the FAQ section here.
If you still have any doubts, feel free to reach me at [email protected]
Here's Some More Attendee Feedback About Automation Guild
“
Automation Guild brings us a lot of news in testing and test automation field every year.
It is more than a conference; it is a community where you can motivate yourself.
As a long-term follower I really appreciate Joe’s work for the community and test automation topic. Cheers!
Maros Dzuris
Sr. Test Automation Engineer
“
A fantastic event! Better than any conference I've been to.
What a great way to stay up to date on tech related to all things automation awesomeness!
I got so many things to take back and implement :)
Jesse Gregory
QA Automation Engineer
“
Automation Guild 2022 was awesome! I learned a lot and there were many takeaways to implement in practice.
I loved the Q&As (the quality of the questions was very high)...and also the fact that I get lifetime access to all the video sessions because it was lot of info. Many sessions are worth rewatching.
Mark Cole
Application Software Tester
“
Automation Guild was an amazing experience for me. It was a wealth of knowledge being shared. Everyone was supportive.
I definitely learned a lot and it showed me a wide range of techniques that can be applied to make testing better.
One of THE best conferences I have attended. From the content to the community interaction - AMAZING!
Julia Pottinger
Training & Development Manager
“
Automation Guild is timely, practical, and community led.
Unlike in other conferences, the talks favor demos and techniques over abstract philosophies and marketing.
I would highly recommend Automation Guild as a great way to learn new things and network with other testing professionals.
Nicole Van Der Hoeven
Developer Advocate (Perf. Testing)
“
I've been doing testing automation for 21 years and I really enjoyed the Automation Guild.
I really like that I got back into latest industry trends. The conference was really well organized and there was a wide variety of applicable topics.
I'm also really enjoying the AG community and the ability to communicate with test automation experts from all around the world, year-round.
Overall, I found that Automation Guild was really great and I have a lot of ideas that I can apply to my work.
Michelle Pleas
Principal Test Engineer
“
You think you know everything, and then you find our you really do know just a small part of the equation.
Having testers in the AG community giving ideas and pointers has helped me immensely in expanding my range of knowledge and acceptance of tools that can make the wheels turn even better.
Charlie Harris
Senior Quality Assurance Manager
Frequently Asked Questions
Automation Guild is an industry-standard annual online event I’ve organized since 2017.
In fact, AG 2017 was one of the first-ever online events in the world dedicated 100% to automation testing.
My goal?
To create a community-driven event made for the testers...by the testers -- laser focused to help them achieve less flaky automation and fast-track their career growth.
That’s why for each event, I invite some of the most highly qualified and experienced automation experts in the world…
...and give them a platform to share key functional (and non-functional) insights required to build better software - faster.
Plus, share all the latest tips, best practices, useful tools, effective strategies, and actionable techniques from their real-world experience.
By implementing real-world expert advice that will be shared by the experts at Automation Guild '26, you can expect to:
✓ Achieve faster, better, and reliable automation
✓ Save time wasted on flaky tests
✓ Avoid little-known and time-consuming mistakes
✓ Shorten your learning curve
✓ Upgrade (and widen) your skillset
✓ Open up more (and better) career opportunities
✓ Fast-track your career growth
All LIVE sessions usually take place from 10 AM to 6 PM Eastern Time Zone.
The exact day-wise and time slot for each session is being finalized and will be updated soon.
If you can’t make it LIVE, no worries.
Because with your ticket, you’ll also get Lifetime Access to:
⇨ Every session (+Q&A) recording - based on your 3-day or 5-day access
In fact, if you can not attend the LIVE Q&As - you can submit your questions to me ahead of time and I will ask the speaker LIVE.
After the conference is over I will edit all the LIVE Q&A and place each speakers individual Q&A session under their speaker’s page so you will be able to view their session and Q&A from the same location.
⇨ Complete LIVE chat transcripts
⇨ Session transcripts
⇨ Any PDF resources shared by the speakers
Apart from this 3-day ticket holders get:
⇨ Bonus #1: Automation Guild community of 2600+ software professionals - where you can ask questions, get feedback, find solutions, and network with them - throughout the year.
⇨ Bonus #2: Test Automation Accelerator — 1 new LIVE training (+Q&A) session each month w/ a community expert — from Mar '26 to Nov '26
5-day ticket holders get all of the above and:
⇨ Bonus #3: Automation Guild JoeBot — Your own chatbot customized for each training, Q&A, roundtable, workshop session presented at Automation Guild ’26 to answer your doubts, help you find information, etc.
Yes, absolutely.
Here’s what you need to do:
Step #1: Just proceed with registration using your preferred payment mode.
Step #2: After that, email me at [email protected] with the details you require on your custom invoice.
That’s it. Shortly after, I’ll send your custom invoice so you can claim your reimbursement.
If you’re only interested in topics related to functional automation, the 3-Day event is right for you.
However, if you’d like to expand your knowledge on other critical automation topics (non-functional automation) such as:
• Performance testing
• Security testing
• DevOps
• CI/CD
• Chaos engineering
• Accessibility testing, etc.
Then you should most certainly opt for the best value option: The Complete 5-Day E2E Event.
I’m 100% confident that you’ll pick tons of actionable tips that you can implement right away with your current automation solution.
And I know the sessions from Automation Guild '26 will help you achieve faster, better, dependable, and less flaky automation in 2026 (and beyond).
I’m also sure that you’ll love our helpful Automation Guild community of 2600+ testers and automation experts - for networking, finding quick solutions, getting feedback & new ideas.
In fact, thousands of people have attended the Automation Guild over the last few years. And most of them attend every year to stay ahead of the curve.
But rest assured, your investment in Automation Guild is protected by my 180-day “Love it or Leave it” 100% money-back guarantee.
So if you're not satisfied for any reason at all...or don't get tangible results from Automation Guild 2026…
Simply let me know within 180 days (6 full months), and I'll return 100% of your investment.
No Questions Asked.
1) Automation Guild online conference is a single track event.
2) All LIVE activity takes place in the EDT/EST time zone (usually 10AM - 6:00PM).
3) I ask the speakers to pre-record their sessions ahead of time to ensure the best video/audio quality while streaming at the LIVE event.
I try to add these training sessions to attendees account a week BEFORE the LIVE event to give folks a chance to watch ahead of time if they want.
4) I ask all speakers to keep there sessions to 25 minutes.
5) During the LIVE conference days, I stream the pre-recorded training session -- followed by a LIVE Q&A with the speaker.
6) All activities during LIVE conference days are recorded and uploaded to the site (attendees' account) within 24hrs.
7) We use private channels for questions and communications.
8) The history of LIVE chat is saved as a PDF and uploaded to the site (attendees' account) after the event as well.
9) If someone can't attend the LIVE Q&As they submit their questions to me ahead of time and I ask the speaker on their behalf.
10) This is like a hybrid conference/membership event. Attendees can log in to their account and rewatch all training sessions + Q&As forever.
All videos can also be downloaded locally.
11) All session videos will also have transcripts.
If your company has an education budget for employees...Or you just want to put forth a value proposition for AG 2026 in front of your manager, this might help:
>>> Google Doc (Email Template)
All you need to do is make a copy of this document. And then simply edit the email template to suit your needs.
If you are registering access for more than one person - select the number of tickets accordingly on the next page.
For eg. If your group has 2 members choose a quantity of 2. If it has 5 choose a quantity of 5 and so forth.
The ticket/lifetime access price is per attendee.
For more details, please refer payment info above.
Lifetime access to all video training + Q&A sessions, transcripts & resources, and joining our Automation Guild community can only be unlocked for a one-time investment of $327 for the 5-day event and $227 for the 3-day event.
However, since you signed up for the early bird offer -- you can claim it until 1st Dec, 2025 (12 pm UTC).
That said, I understand the amounts carry a different weight for testers from various countries and financial situations.
That’s why I suggest looking at this as an investment in yourself...and evaluate it from an ROI point of view.
Q #1: Would getting lifetime access to practical and real-world knowledge of the world's top automation experts - help you get a higher salary and open up more (and better) opportunities?
Q #2: Would 24/7 access to 2600+ skilled testers help you get quick solutions, avoid mistakes, save a ton of time, and enable you to reach your goals faster?
Q #3: Simply put - would it give you back way more than your investment in AG 2026 - just like it has for all the testers in our community?
Asking yourself the above 3 questions will help you make the best decision for your current situation.
Besides...
I don’t want you worrying about losing your investment…
That’s why I also offer an unconditional 180-day "Love it or Leave it" 100% money-back guarantee.
And honestly, I don’t know of any other online conference in the world that gives 100% of the investment back.