Attention: Software Professionals Looking To Duplicate Proven Strategies Of Top Tier E2E Automation Testing Experts To Stay Ahead Of The Curve, Avoid Time-Consuming Mistakes, And Network W/ Peers From All Over The World.
Automation Guild '25
TestGuild's 9th Annual LIVE Online Event Dedicated To Helping You Achieve Better, Faster, More Reliable & Less Flaky Automation...And Succeed With All Your E2E Automation Testing Efforts
Get Notified When Registration Opens!
What is the Automation Guild Event?
Automation Guild is a premium, industry-standard annual ONLINE event I’ve organized since 2017.
My goal? To create a community-driven event "made for the testers, by the testers" — laser focused to help them:
✓ Achieve faster, better, and more reliable automation
✓ Save time wasted on flaky tests
✓ Avoid little-known mistakes to accelerate your day-to-day
✓ Stay ahead of the curve
✓ Massively grow your network
✓ Upgrade (and widen) your skillset to gain a competitive edge in your career
✓ Open up more (and better) career opportunities
Each year, the event brings together real-world industry experts to present video training (+ Q&A) sessions, panel talks, workshop sessions, etc. covering the latest, most relevant, & cutting-edge E2E automation testing topics — all decided by TestGuild community votes.
Training + LIVE Q&A Sessions - Covering The Latest & Most Relevant Topics
World's Top E2E Automation Experts - Get Lifetime Access To Real-World Advice
Interact, Get Feedback, And Network With 2600+ Software Professionals
Reach out for sponsorship opportunities (limited slots left)
More session topics will be added soon.
TRUSTED BY TESTERS, DEVELOPERS, QAs, AUTOMATION ENGRS., & TEAM MANAGERS FROM:
William Stasyna
Sr. QA Automation Specialist
“Not to be missed. You are guaranteed to pick up a tip, trick or learn something new about test automation.”
Andrew Clark
Lead SDET
The breadth of talent, skills, and experience Joe brings together is truly awesome. The value you get will shape the quality landscape of your organization.
Jaime Lizarazu
Senior Manager - Test Automation
Thank you so much for creating the Automation Guild. I’m happy to have found a place that exists on the topic of test automation that doesn’t rely on test tools sites/blogs etc. Awesomeness!
Automation Guild 2025: Sessions & Speakers
Note: Each training session (except roundtable/panel discussions) will be followed by a dedicated Q&A session with the expert speaker.
If you can't attend LIVE, submit your questions to me in advance and I'll ask the speaker on your behalf. If you can attend LIVE, you can always ask the expert exactly what you want to know around their topic.
Senior Developer Advocate
Marie Cruz
Day & TIME: TBD
Contract testing can make your life easier by reducing the need to rely on overly complex E2E tests that are difficult to maintain. With contract testing, you can learn a new way of testing services efficiently, providing more value to your teams.
Takeaways -
➤ Understand what contract testing is and how contract testing can solve your testing problems, especially when working with microservices.
➤ Know the technical concept behind contract testing.
➤ Learn how to implement contract testing by using standard tools such as Pact.
Director Quality Engineering
Karime Salomon Zarate
Day & TIME: TBD
With this session, attendees will learn how AI can make transitioning between manual and automated testing easier, reducing the technical barriers for manual testers and helping automation engineers handle QA tasks more efficiently. This will lead to faster test execution, improved test coverage, and a more versatile skill set, enhancing their career growth and making their day-to-day work more streamlined and impactful.
Takeaways -
➤ AI makes automation easier: You’ll see how AI can help manual testers get into automation without the heavy coding, making the transition smoother.
➤ Less repetitive work: Automation engineers will learn how AI can take care of some of the repetitive QA tasks, freeing them up to focus on more interesting challenges.
➤ Boost your QA skills: You’ll walk away knowing how to use AI to become a more well-rounded QA professional, opening up new career opportunities and making your workday more efficient.
Christine Pinto
Day & TIME: TBD
Power-Up Your Career Path: Attendees will learn how to strategically navigate from QA roles to leadership positions or entrepreneurship, much like using power-ups in Super Mario Bros. to overcome obstacles. They'll gain practical insights on skill development, networking, and identifying opportunities that can catapult their careers to the next level.
Unlock the Funding Cheat Code: Participants will discover how to access and leverage public funding and support, especially for women in tech. This knowledge is akin to finding a hidden cheat code in a game, providing resources and backing to turn entrepreneurial ideas into reality. They'll learn about specific programs, application strategies, and how to maximize the benefits of incubators and mentorship.
Master the Work-Life-Startup Juggling Game: Attendees will gain strategies for effectively balancing full-time employment, entrepreneurial pursuits, and personal life. Like mastering the increasing speed and complexity in Tetris, they'll learn techniques to efficiently manage multiple responsibilities without burning out, ensuring sustainable progress in their professional and personal lives.
Jean Ann Harrison
Day & TIME: TBD
➤ Understanding importance of how discovery of risk, assessing risk, communicating a risk to the team and avoiding making individual decisions helps to build stronger relationships with overall teams and builds credibility of the importance of testers providing a service of informational discoveries in daily work.
➤ How to contribute design controls to prevent realization of risks, increase mitigation communication of discovered risks to testing peers, to developers, to product owners and project managers including role playing language examples of seeking advice from the entire project team.
➤ Understanding when is the right time to communicate risk to avoid harm as timing of communication can vary based on the type of risk and how it may or may not affect a project’s timeline.
Head of Developer Advocacy and Open Source
David Burns
Day & TIME: TBD
If you understand the problem, the browser, and testing framework, you will be able to minimize the problem in the first place. You can make sure that you have a stable test suite... autowaiting isn't the magic bullet but making sure you understand the problem will make things better!
Takeaways -
➤ Stop flaky tests
➤ Build a more robust test suite
Director Digital Platforms - Quality Assurance
Boris Arapovic
Day & TIME: TBD
You will gain practical insights into how, as a Quality Engineer, you can actively contribute to security initiatives. By applying these techniques, you will enhance both your visibility and value within the company.
Dimpy Adhikary
Day & TIME: TBD
In this session, Dimpy will demonstrate how to design realistic and data-driven workload patterns for performance testing, with practical insights using the K6 tool.
Attendees will gain a deep understanding of key concepts, along with hands-on techniques that can be immediately applied to real-world projects.
By the end of the session, participants will be equipped to build effective, scalable workload models that improve the accuracy and relevance of their performance testing, ensuring their tests are aligned with real user behaviors and business needs.
Director of Quality Assurance
Robert Lukenbill
Day & TIME: TBD
In this session, Robert will share his journey of going from laid off to newly employed, how to build an effective support system and network properly so that your unemployment period is as short as possible.
➤ Everyone faces impending layoffs no matter how safe you may feel.
➤ Building a quality networking system and utilizing tools on the market to help find your next role as a QA.
➤ Building your emotional, mental and physical support system so you are ready if/when this may happen to you.
Chief Quality Officer
Lee Barnes
Day & TIME: TBD
Attendees will have a shortcut to building a strategy for testing AI-based non-deterministic systems. They will avoid having to start from scratch researching the challenges and techniques associated with testing AI-based systems.
➤ Understanding the challenges associated with testing non-deterministic AI-based systems
➤ Techniques for testing AI-based systems
➤ The required skills for testing AI-based systems
Engineering Manager in Product Operations
Evan Niedojadlo
Day & TIME: TBD
Utilize observability to assist with testing e.g. error rates, performance, showcasing test results in dashboards, etc.
Takeaways -
➤ Understanding Observability
➤ Deploying an Observability stack
➤ Using Observability in your testing process but also dashboarding test results (from playwright, selenium, etc.)
Lead SDET
Felipe Correa
Day & TIME: TBD
➤ Integration of Test Automation Enhances Efficiency and Reduces Silos
➤ Accessible Information Empowers All Stakeholders
➤ Creating a Unified Testing Ecosystem Drives Business Value
Lead Automation Enginner
Artem Bondar
Day & TIME: TBD
Playwright is the No. 1 growing framework. Apart from functional e2e testing, it also has API interaction capabilities.
But those capabilities are not designed to be used for API testing and not very user-friendly for writing just API tests with a Playwright.
In this session, Artem will show how the framework can be modified to conveniently use Playwright for API testing.
QA Architect
Ashish Ghosh
Day & TIME: TBD
This talk will give the audience deeper insights into the power of Playwright. It will teach them concepts of debugging, mocking, accessibility testing, API testing and other hidden features that can be performed while designing your E2E tests with Playwright.
➤ Learn Real world impact of Playwright
➤ Understand the hidden gems of Playwright
➤ Understand how a large banking system uses Playwright
Sidhartha Shukla
Day & TIME: TBD
➤ Master Automated Code Reviews: Learn how to utilize code generation tools to automate and standardize code reviews, ensuring adherence to best practices and reducing manual oversight.
➤ Optimize for Performance: Discover effective techniques to identify and resolve inefficiencies in your test automation code, leading to faster execution and more reliable results.
➤ Enhance Interview Readiness: Gain insights into coding standards and optimization strategies that will not only improve your test automation skills but also boost your chances of success in interviews with top product companies.
Vice President
Toni Ramchandani
Day & TIME: TBD
Key Takeaways from the Session:
➤ Understand the fundamental role of vector databases in AI systems and why they are rapidly replacing traditional databases.
➤ Learn how vector databases handle high-dimensional data and their importance in powering applications like recommendation systems and semantic search.
➤ Gain insights into why QA professionals need to familiarize themselves with vector databases to stay competitive and prepared for the evolving landscape of AI-driven technologies.
Senior Director of Product Management
Andrew Knight
Day & TIME: TBD
Key Takeaways from the Session:
➤ Learn how Playwright projects work from the inside out so that testers can bend the framework to their will and work within its boundaries.
➤ Enable Playwright projects to be sustainably manageable with page objects and fixtures as the tests grow in size.
➤ Protect Playwright tests against data collisions when they (by default) run in parallel.
Jason Arbon
Day & TIME: TBD
Deep dive into the power of AI for software testing.
In this session, we’ll demystify AI’s role by exploring real-world bugs and test results on the Automation Guild website, highlighting how AI can elevate your testing strategies.
From leveling up test data to mastering API, mobile, and accessibility testing, you’ll discover how AI adapts to each unique challenge.
This session covers practical, hands-on, end-to-end automation techniques to help you close critical testing gaps, boost efficiency, and conquer complex testing landscapes—one AI-powered level at a time!
Jeff Benton
Day & TIME: TBD
This session will teach you a new skill that you can add to your resume.
This will be a hands on workshop where Jeff will package up a test and run it in Kubernetes.
This will be language agnostic. So you can choose the language that you want to use - javascript, python, java, golang
We will use:
* Docker
* Kubernetes
* Tilt
We will reference helm, a way to template your Kubernetes configuration.
After the hands-on portion, we will discuss the implications/considerations of deploying this solution to CI/CD.
Navya Anna James
Day & TIME: TBD
Many companies are transitioning their Selenium WebDriver tests to Playwright, but this migration often requires considerable manual effort. This session will provide a detailed, step-by-step guide to streamline the migration process and address the challenges teams face during this transition.
➤ Attendees will have the opportunity to evaluate Selenium vs. Playwright and determine if migrating is essential for their needs.
➤ While Playwright offers migration strategies for other tools, there is currently no official guidance for migrating Selenium tests yet. This session will provide a step-by-step guide to streamline the migration process and tackle common challenges.
➤ Discover how AI tools can assist with this migration and enhance day-to-day testing activities.
Mark Winteringham
Day & TIME: TBD
Learn how GPT based AI Agents work and how to leverage them for testing purposes.
By the end of the session, the attendee will be able to:
➤ Outline how an AI Agent works within the OpenAI ecosystem
➤ Use LangChain framework along with GPT models to build a basic AI Agent
➤ Execute testing tasks using a basic AI Agent
Muhammad Jassim Munir
Day & TIME: TBD
This session will significantly enhance your career by:
1) Encouraging a long-term perspective focused on impact, rather than short-term thinking, and embracing challenges that lead to learning and growth.
2) Empowering you to influence multiple disciplines, not just your immediate team, ensuring your contributions are recognized by a wider audience.
3) Promoting a customer-centric approach, where you put themselves in the shoes of the customer. Agile is not just about adopting certain tools and techniques, but about embracing a quick feedback loop, even in automation.
CEO
Tal Barmeir
CTO
Guy Arieli
Day & TIME: TBD
This session explores how Generative AI (GenAI) is transforming software testing.
Attendees will gain insights into the productivity gains, ROI for companies, and how GenAI is opening new career paths for manual testers and automation engineers.
Learn about:
• What is GenAI and how it affects testing
• What are the productivity gains companies can get and ROI
• What are the new career paths for manual testers and test automation engineers
• Packaged applications (SAP, Salesforce, ServiceNow etc) - how AI cracks down the testing challenge in packaged applications
David Ingraham
Day & TIME: TBD
This session aims to drastically reduce the time spent debugging automation failures by providing a structured, step-by-step, approach—presented through the lens of a giant Pokémon metaphor.
Attendees will learn how to systematically break down failing tests and ask the right diagnostic questions to optimize time and effort.
By the end of this session, you'll be equipped with the tools and strategies to "fix 'em all" when it comes to pesky automation failures.
Scott Moore
Day & TIME: TBD
➤ The DevPerfOps Foundation is available to help all organizations improve performance and reliability across the entire software development lifecycle
➤ Access to online resources are available to help educate, certify, and support practitioners who want to bring a culture of performance to their organization.
➤ DevPerfOps offers to be the central online community for developers, site reliability engineers, performance engineers, and anyone interested in performance engineering.
Puja Jagani
Day & TIME: TBD
➤ Learn how to Dockerize your existing Selenium scripts in minutes(Code used in the demo will be available in an opensource repo).
➤ Leverage Selenium Manager to their advantage and not bother about webdrivers and browsers anymore.
➤ How to troubleshoot issues when running the containerized tests.
Satya Malugu
Day & TIME: TBD
Get hands on introduction to the new E2E mobile automation tool Maestro.
Maestro can create high level flows that can operate on mobile apps created native or hybrid across iOS and Android.
Software Engineer
Darío Kondratiuk
Day & TIME: TBD
AI is changing everything, including how we test software.
As AI-driven applications become more prevalent, traditional testing methods struggle to keep up with their dynamic and unpredictable nature.
Testing AI-powered features like chatbots and search requires new strategies and tools that can adapt to evolving models and ensure consistent, reliable results.
In this session, Dario Kondratiuk, a 5-time Microsoft MVP, developer at mabl, and author of “UI Testing with Puppeteer", puppeteer-sharp, and playwright-sharp, will explore the unique challenges of testing AI-driven applications.
And he will also demonstrate how AI itself can be the solution, showcasing how to automate testing of dynamic AI behavior either with low-code from mabl's UI, or directly from your Playwright test scripts.
Principal Software Quality Engineer
Anna Patterson
Day & TIME: TBD
➤ Identify and Avoid Common Anti-Patterns: Attendees will learn to recognize the most prevalent anti-patterns in Cypress testing that lead to flaky, slow and hard-to-maintain test suites, gaining clarity on what to avoid in their own automation efforts.
➤ Implement Best Practices for Reliable and Efficient Tests: They’ll discover practical techniques to refactor their tests, such as reducing over-reliance on UI testing, using dynamic data, and leveraging Cypress’s built-in retry mechanisms, resulting in faster, more reliable, and maintainable test suites.
➤ Apply These Principles Across Other Automation Frameworks: While the focus is on Cypress, attendees will understand how these best practices and strategies can be applied to other test automation frameworks, enhancing their overall test automation skills and making them more versatile professionals.
Senior QA / Test Manager
Somya Gupta
Day & TIME: TBD
Accessibility is essential in today’s digital landscape, yet many testers struggle with integrating it effectively.
Accessibility isn’t just a regulatory checkbox—it’s a commitment to inclusivity and a competitive differentiator for organizations reaching global audiences to ensure seamless customer experience.
This session introduces a powerful Accessibility Test Framework that equips testers with practical tools and techniques to incorporate accessibility into their daily workflows.
Attendees will learn how to seamlessly add accessibility checks throughout the development cycle, using both automated tools and manual validation.
Test Automation Strategist
Aaron Evans
Day & TIME: TBD
By creating test data asynchronously, it removes the time required to set up test data at the start of each test, while still ensuring accurate, reliable test data.
This way you'll spend less time troubleshooting test failures that are not relevant to the problem at hand, and less time waiting for tests to complete.
Takeaways:
➤ Test data should be unique, accurate, and relevant
➤ Creating this test data can be slow and error prone
➤ By separating test data generation from test execution, we can reduce time and errors from setup.
CPO
Guljeet Nagpaul
Day & TIME: TBD
AI-powered code generation is revolutionizing automation, but is it a boon or a bane?
While it promises accelerated scripting and reduced manual effort, this talk highlights the often-overlooked risks: the potential for generating fragile, unoptimized, or error-prone code, over-reliance on AI that stifles tester creativity, and security concerns arising from opaque code generation.
Moreover, the rapid adoption of AI-generated code can lead to accumulating technical debt, with poorly documented, complex, or inconsistent codebases that become harder to maintain over time.
Join this session to learn why code generation AI can hinder quality assurance more than it helps and learn actionable insights to balance innovation with robust testing practice.
Meet Your Host & Co-host
Joe Colantonio
Founder of TestGuild & Guild conferences
Hi. I’m Joe Colantonio, founder of TestGuild - a dedicated resource of actionable & real-world technical advice (Blog, Video Tutorials, Podcasts, and Online Guild Conferences) to help improve your automation, performance, and security testing efforts.
TRUSTED BY MEMBERS EMPLOYED BY:
Chris Trimper
Enterprise QA Automation Architect
Chris has been involved in software testing for over 16 years, dedicating most of that time to adding efficiencies in the testing process through functional test automation. He is currently the Test Automation Architect for his QA team at Independent Health, leveraging various tools and techniques for functional automation and performance testing. He has had the opportunity to speak at various conferences on software testing and monitoring aspects. Over the past few years, he has begun to adopt forms of Al in the toolbox of efficiencies in testing.
Get Notified When Registration Opens!
“
A must-attend event for all testing professionals.
You get all the best practices and innovative techniques in a concise manner.
George Ukkuru
Head of Quality Eng. UST
“
Although early in my automation career, Automation Guild provided me a plethora of information, resources, and education that was well worth the price of admission.
Mike Clark
QA Engineering Manager
“
4th year attending the Automation Guild conference and its value and content keeps getting better. Huge thanks to Joe for putting on such a great event.
Stuart Noble
Test Manager
“
I enjoyed the Automation Guild, made a stack of notes, then implemented nearly code-less automation in just 90 days!
Nick Baynham
Automation Architect
“
I've enjoyed attending these conferences since the beginning. It's very informative. I learn about industries I haven't worked in yet, new tools, and I get to connect with others. Together, we have a wealth of knowledge! It's great to be able to share ideas. And I always look forward to using what I learned.
Annette S.
Test Automation Architect
“
The community is just amazing!
The conversations and interactions with both participants and other speakers are stellar!
Being an online conference, it still manages to feel "closer" than many in-person dittos.
Simon Aronsson
Head of Developer Relations
“
As always, an awesome event! A superabundance of testing goodness.
Even before the conference had ended, the team was already chasing new ideas, refining existing practices and getting colleagues excited about new possibilities.
Validation of current practices and plans is always a tremendous win and Automation Guild weighs in massively in this regard.
Our plans are solid and aligned with those of our peers around the globe; the future is bright indeed!
What could be more awesome than that?
Mike Taber
Test Architect
“
I gained critical insights into the tools and techniques that industry practitioners use, the strategies that businesses consider when building an automation strategy, and the industry's latest automation trends.
I didn't expect an e-conference to be so well organized...and how welcoming the community that Joe and Team have built was. You also retain access to all conference materials even after the event.
Perhaps even more valuable is the opportunity to be part of an inclusive and supportive community of knowledgeable folks that you can tap into as a resource as you develop your career. Automation Guild sets the bar high!
Felix Lee
Test Lead
“
I joined the Automation Guild conference 4 times already. I always enjoy it.
You meet a lot of people who work in the same fields with you or related. And they give so many thoughts and brilliant ideas.
I feel very happy this time each year.
And I'm always looking forward to see what we will have next year ;)
Michelle Xie
Automation Tester
Reach out for sponsorship opportunities (limited slots left)
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Discover key insights, proven strategies, core principles, and actionable techniques that'll make a REAL difference in your automation efforts - fast!
Have Everything At Your Fingertips
Watch every single session you couldn't attend LIVE - at your own pace - based on your current priorities, goals, and interests.
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Find quick solutions, get important feedback, discover new ideas, get career help & strategy advice, explore networking opportunities, etc.
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Here's Some More Attendee Feedback About Automation Guild
“
Automation Guild brings us a lot of news in testing and test automation field every year.
It is more than a conference; it is a community where you can motivate yourself.
As a long-term follower I really appreciate Joe’s work for the community and test automation topic. Cheers!
Maros Dzuris
Sr. Test Automation Engineer
“
A fantastic event! Better than any conference I've been to.
What a great way to stay up to date on tech related to all things automation awesomeness!
I got so many things to take back and implement :)
Jesse Gregory
QA Automation Engineer
“
Automation Guild 2022 was awesome! I learned a lot and there were many takeaways to implement in practice.
I loved the Q&As (the quality of the questions was very high)...and also the fact that I get lifetime access to all the video sessions because it was lot of info. Many sessions are worth rewatching.
Mark Cole
Application Software Tester
“
Automation Guild was an amazing experience for me. It was a wealth of knowledge being shared. Everyone was supportive.
I definitely learned a lot and it showed me a wide range of techniques that can be applied to make testing better.
One of THE best conferences I have attended. From the content to the community interaction - AMAZING!
Julia Pottinger
Training & Development Manager
“
Automation Guild is timely, practical, and community led.
Unlike in other conferences, the talks favor demos and techniques over abstract philosophies and marketing.
I would highly recommend Automation Guild as a great way to learn new things and network with other testing professionals.
Nicole Van Der Hoeven
Developer Advocate (Perf. Testing)
“
I've been doing testing automation for 21 years and I really enjoyed the Automation Guild.
I really like that I got back into latest industry trends. The conference was really well organized and there was a wide variety of applicable topics.
I'm also really enjoying the Slack community and the ability to communicate with test automation experts from all around the world, year-round.
Overall, I found that Automation Guild was really great and I have a lot of ideas that I can apply to my work.
Michelle Pleas
Principal Test Engineer
“
You think you know everything, and then you find our you really do know just a small part of the equation.
Having testers in the Slack channel giving ideas and pointers has helped me immensely in expanding my range of knowledge and acceptance of tools that can make the wheels turn even better.
Charlie Harris
Senior Quality Assurance Manager
Get Notified When Registration Opens!
Reach out for sponsorship opportunities (limited slots left)