Attention: Software Professionals Looking To Duplicate Proven Strategies Of Top Tier E2E Automation Testing Experts To Stay Ahead Of The Curve, Avoid Time-Consuming Mistakes, And Network W/ Peers From All Over The World In 2026.

AUTOMATION GUILD '26: Testing the Future

TestGuild's 10th Annual LIVE Online Event Dedicated To Helping You Achieve Better, Faster, More Reliable & Less Flaky Automation — Level Up Your Skills, & Grow Your Network

Going LIVE: Feb 9th - Feb 13th, 2026!

Joe Colantonio stands next to a DeLorean car

What is the Automation Guild Event?

Automation Guild is a premium, industry-standard annual ONLINE event I’ve organized since 2017.

My goal? To create a community-driven event "made for the software pros, by the pros" — laser focused to help them:


✓ Achieve faster, better, and more reliable automation
✓ Save time wasted on flaky tests
✓ Avoid little-known mistakes to accelerate your day-to-day
✓ Stay ahead of the curve
✓ Massively grow your network
✓ Upgrade (and widen) your skillset to gain a competitive edge in your career
✓ Open up more (and better) career opportunities

Each year, the event brings together real-world industry experts to present video training (+ Q&A) sessions, panel talks, workshop sessions, etc. covering the latest, most relevant, & cutting-edge E2E automation testing topics — all influenced by TestGuild community votes.

Get Your LIVE Online Event Ticket + Lifetime Access Pass Now

Select the 3-day OR The 5-day E2E Access.

  • LIVE sessions (+Q&As), roundtable talks, workshop sessions + all recordings (3-day functional OR 5-day E2E ticket)
  • Slides, chat & session transcripts, and any PDF resources shared by expert speakers
  • Bonus #1: Join Automation Guild community of 2600+ software professionals to ask questions, get feedback, and network with - 24/7
  • Bonus #2: 1 new, interactive LIVE training (+Q&A) session each month w/ a community expert (from Mar to Nov '26)
  • Bonus #3 (5-day ticket only): Customized chatbot trained on each session to answer your doubts, help find information, etc.

Select the 3-day Functional Only OR The 5-day E2E Access.

Your Investment Is Protected By My 180-Day "Love It or Leave It" 100% Money-Back Guarantee

Automation Guild Cuts Out The "Fluff & Hype"

Having been in the industry for 27+ years — I know E2E automation testing can seem hard, time-consuming, & complex.

One of the BIGGEST challenges for software professionals is to keep track of the current industry best practices & trends…

…and know what tools, frameworks, strategies, etc. WORK (& what don’t).

And due to the current fast-paced nature of the software industry…

Trial & error = Waste of team’s resources.

That's why at Automation Guild, you get ONLY the battle-tested strategies & proven info based on the real-world expertise of E2E automation testing experts — while cutting out the fluff & hype.

This way testers, developers, QAs, and automation engineers can always stay on the forefront of this ever-evolving industry and fast-track their career growth.

Here’s an overview of what you can expect to get:
➤ Key insights into tools/techniques of industry leaders
➤ Most effective automation testing strategies for 2026 (and the future)
➤ Latest automation trends & best practices
➤ Powerful tips & tricks for popular automation frameworks
➤ Real-world info on cutting-edge topics

And a whole lot more!

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Training + LIVE Q&A Sessions - Covering The Latest & Most Relevant Topics

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World's Top E2E Automation Experts - Get Lifetime Access To Real-World Advice

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Interact, Get Feedback, And Network With 2600+ Software Professionals

More session topics will be added soon.

Select the 3-day Functional Only OR The 5-day E2E Access.

TRUSTED BY TESTERS, DEVELOPERS, QAs, AUTOMATION ENGRS., & TEAM MANAGERS FROM:

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William Stasyna

Staff Quality Engineer

Mark this event on your calendar! Every year, Joe adds something new to make the sessions meaningful and current. Access to a community of peers is invaluable.

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Andrew Clark

Lead SDET

The breadth of talent, skills, and experience Joe brings together is truly awesome. The value you get will shape the quality landscape of your organization.

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Jaime Lizarazu

Senior Manager - Test Automation

Thank you so much for creating the Automation Guild. I’m happy to have found a place that exists on the topic of test automation that doesn’t rely on test tools sites/blogs etc. Awesomeness!

Build Better Software, Faster - With Lifetime Access To The Most Relevant Topics Covering The Latest In Functional & Non-Functional Automation

Ever felt like throwing your laptop across the room...or smash your keyboard due to the headaches caused and time wasted on flaky tests?

As I mentioned earlier, automation testing can be frustrating, time-consuming, and seem too darn complex.

But it doesn't HAVE to be.

That's my motivation behind hosting Automation Guild every year — a community-driven online event dedicated to full pipeline automation testing.

An Online Event Made By The Testers — For The Testers.

For each LIVE annual event, I invite some of the most highly qualified and experienced automation experts in the world...


...and give them a platform to share key functional and non-functional insights to help you build better software - faster.

The goal is for you to discover the latest tools, best practices, real-world tips, actionable techniques, and proven strategies.

For Automation Guild '26 - 27 actionable video training sessions have been confirmed (so far).

Note: More sessions will be added soon.

Julia Pottinger

Automation Guild was an amazing experience for me. It was a wealth of knowledge being shared. Everyone was supportive.

I definitely learned a lot and it showed me a wide range of techniques that can be applied to make testing better.

One of THE best conferences I have attended. From the content to the community interaction - AMAZING!

Julia Pottinger

Training & Development Manager

Automation Guild is timely, practical, and community led.

Unlike in other conferences, the talks favor demos and techniques over abstract philosophies and marketing.

I would highly recommend Automation Guild as a great way to learn new things and network with other testing professionals.

Nicole Van Der Hoeven

Developer Advocate (Perf. Testing)

Reserve Your LIVE Event Ticket + Lifetime Access For Automation Guild '26 Now!

Limited Time Only: This Registration Kickoff Offer Is Valid Until 19th Dec, 2025 - 12 PM UTC!

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3-DAY EVENT TICKET

Lifetime Access to 3 Days of Functional Automation Awesomeness!

Functional Automation: LIVE Video Training (+ Q&A) Sessions

Lifetime Access To Complete Recordings (Sessions + Q&As), Transcripts, And Resources

Bonus #1: Join Our Private Community of 2600+ Skilled Software Professionals To Ask Questions, Get Feedback, Find Solutions, And Network With

Bonus #2: Test Automation Accelerator — 1 new, interactive LIVE training (+Q&A) session each month w/ a community expert (from Mar to Nov '26)

$227

$182

Enter Code AG26-KICKOFF20 At Checkout To Get %20 OFF The Regular Investment For The 3-Day Ticket

Registration kickoff offer only available for a limited time!

Your Investment Is Protected By My 180-Day "Love It or Leave It" 100% Money-Back Guarantee

BEST VALUE

5-DAY EVENT TICKET

Lifetime Access to The Complete 5 Day Event

3 Days of Functional + 2 Days of Non-Functional Automation Awesomeness!

Functional + Non-Functional Automation: LIVE Video Training (+ Q&A) Sessions + Three 90-min Workshops

Lifetime Access To Complete Recordings (Sessions + Q&As), Transcripts, And Resources

Bonus #1: Join Our Private Community of 2600+ Skilled Software Professionals To Ask Questions, Get Feedback, Find Solutions, And Network With

Bonus #2: Test Automation Accelerator — 1 new, interactive LIVE training (+Q&A) session each month w/ a community expert (from Mar to Nov '26)

Bonus #3: Automation Guild JoeBot — Customized chatbot trained on each training, Q&A, roundtable, & workshop session presented at AG ’26 to answer your doubts, help find information, etc.

$327

$262

Enter Code AG26-KICKOFF20 At Checkout To Get %20 OFF The Regular Investment For The 5-Day Ticket

Registration kickoff offer only available for a limited time!

Your Investment Is Protected By My 180-Day "Love It or Leave It" 100% Money-Back Guarantee

Question or concern? Please check out the FAQ section here.
If you still have any doubts, feel free to reach me at [email protected]

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Refer below for the session topics confirmed (so far) for Automation Guild '26

More Sessions + Speaker Details + Day-Wise Schedule (With Time Slots) For Each Session Will Be Added Soon.

All LIVE Sessions Will Be In Eastern Time Zone (EST).

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Automation Guild 2026: Sessions & Speakers

Note: Each training session (except roundtable/panel discussions) will be followed by a dedicated Q&A session with the expert speaker.

If you can't attend LIVE, submit your questions to me in advance and I'll ask the speaker on your behalf. If you can attend LIVE, you can always ask the expert exactly what you want to know around their topic.

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Shyamal Raju

QA Manager

DAY & TIME: TBD

Making Automation Resilient: Building Self-Healing Tests from Scratch

Test frameworks don’t adapt when applications change. Even small UI updates can cause tests to break, leaving teams stuck spending too much time on fixes.

Self-healing, including AI-assisted approaches, helps shift the balance back toward writing useful tests instead of endlessly repairing them.

This session will explain how to make your tests more resilient by adding AI-assisted self-healing into your frameworks, with practical steps you can build on.         

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Ed Manlove

Senior QA Test Engineer

DAY & TIME: TBD

Test Automation Fundamentals - The Building Blocks for Successful Automation (90-min Workshop)

Test Automation is a complex field. Coming to an understanding of the fundamentals helps to know the basic building blocks of test automation.

This workshop session will show how to avoid poor test automation design and missteps in developing test automation.

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Ben Fellows

QA Expert

DAY & TIME: TBD

Hands-On AI Test Automation: Getting Started with Playwright + Cursor (90-min Workshop)

This workshop session will lay out actionable steps to get started with Playwright while leveraging AI effectively.

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Paul Turchinetz

Software Engineer

DAY & TIME: TBD

How to Win Leaders and Champion Automation

By using principles from Dale Carnegie’s “How to win friends and influence people” - this session will teach testers in guiding their organizations to adopt the right mindset about the value of test automation by walking them through common situations and arguments.

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Bob Fornal

Microsoft MVP & Sr. Front-end Developer

DAY & TIME: TBD

A Playwright Visual Regression Runner: 39 lines of TypeScript

There are times when simple Manual Testing and Smoke Testing isn’t enough.

When you are deploying 8-10 sites with hundreds of pages each, manual testing can allow you to check a dozen pages or so. Smoke Testing covers the critical paths.

This session will help you reduce the pressure of manual validation post-deployment.

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David Ingraham

Senior SDET

DAY & TIME: TBD

The Automation Maturity Pyramid: A Framework for Growth

Many teams build large automation suites without a roadmap, leading to flakiness, slow feedback, and unclear value.

Leaders struggle to prove the ROI of automation or decide what to prioritize next. Testers often focus only on adding more tests instead of improving stability, speed, or business impact.

Without a maturity model, teams lack a shared language to assess progress and align on growth goals.

This session will give teams a maturity framework -- create a shared roadmap: a way to assess current state, identify gaps, and prioritize improvements that align automation with business goals.

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Toni Ramchandani

Vice President

DAY & TIME: TBD

Agentic AI in Security Testing: Building first Real‑world Autonomous QA Agents

Release cadence outpaces hand-authored tests; dynamic UIs and headers change faster than scripts.
Traditional frameworks don’t reason, use tools, or self-correct;

GenAI alone doesn’t close the loop.
Security and quality signals are fragmented (browser, network, policy); no autonomous layer connects them.

Teams need operational AI—LLM agents that run workflows (not just generate snippets).

Net: Without agentic patterns (Sense→Plan→Act→Reflect + Memory/Tools), AI remains a helper, not a testing co-worker. 

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Abhinav Premsekhar

Senior Product Manager

DAY & TIME: TBD

AI-powered performance testing to ensure app reliability

Performance testing provides a complex set of challenges dealing with requirements like scalability, reliability, and speed under varying loads.

Effectively managing these dimensions require you to have deep knowledge of frameworks and provide a large number of inputs to setup and run load tests.

The performance metric outputs are complex and difficult for teams to analyse. This entire process is expensive and time-consuming.

This session will teach you how to use AI to quickly create load tests and analyse test results and get recommendations on how to fix performance bottlenecks in your applications.

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Umanga Buddhini

Senior QA Expert

DAY & TIME: TBD

The ROI-Driven Automation Blueprint: A Practical Guide to Proving Your Value and Securing Buy-In

Most automation engineers and QA leads struggle to clearly demonstrate the business value of their automation efforts.

When leadership asks, “What’s the ROI of your automation?” the answer often feels vague or purely technical.

This session solves that by giving attendees a practical, repeatable way to calculate, communicate, and prove the ROI of their automation — in terms that win executive trust and investment.

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Anna Patterson

Principal Software Quality Engineer

DAY & TIME: TBD

Be the CEO of Your Testing Career

Many testers feel stuck in their careers - doing daily work but not standing out, struggling to show their value, or unsure how to grow into leadership roles.

In this session, Anna will use her own career journey - from starting as a freelance tester to becoming a Principal Test Engineer, mentor, and speaker - to show attendees how to break out of the status quo.

She will share practical techniques that helped her take ownership of her career and build a lasting professional brand, so testers can apply them to accelerate their own growth.

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Rahul Parwal

Testing Specialist

DAY & TIME: TBD

Context Engineering for Testers

Gen AI is a general purpose technology. For testers, context is the king. If context is not engineered well, AI will continue to produce shallow and general results, regardless of how carefully we craft our prompts.

In this talk, we will dive into the practical aspects of context engineering and how it can improve your overall AI assistance.

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Khawla Benbennasser

Senior QA Engineer

DAY & TIME: TBD

From Manual to Scalable: Building a QA Strategy that Powers Growth

Many QA teams struggle with test automation adoption. Either their automation isn’t scalable, their test suites become brittle, or they can’t influence the wider team to trust and use the results.

This session will tackle how to build automation that scales with the product and culture, not against it.

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Andrew Knight

Senior Director of Product Management

DAY & TIME: TBD

Pyramids are Ancient. Let’s Build a Testing Skyscraper!

Everyone knows the Testing Pyramid. It’s been a universal model for testing strategies for nearly two decades. To question the wisdom of the ancients is controversial but necessary. Times have changed, and so has test automation.

New tools like Playwright and Cypress challenge past norms. Smarter ways to cover APIs cut out middle management. If we as an industry carefully consider alternatives, then we will see that all tests are good because they mitigate different risks and that one size structure does not fit all teams.

This session will help you build a more modern, relevant way of planning your tests.

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Chris Sellek

Senior Software Engineer

DAY & TIME: TBD

LLMs 101

LLMs are new and LLMs are scary. The entire way that humanity has built, tested, and shipped software has (seemingly) been flipped on its head with the introduction of LLMs and Generative AI. So how are we supposed to test these things??

This talk seeks to de-magic-ify LLMs and the apps that will be built utilizing this new crazy tech and show that testing these things is not really all that different from what we've all been doing our entire careers.

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Sarah Hutchins

QA Leader

DAY & TIME: TBD

Quality Strategy and the Art of Keeping Automation Worth the Cost

It is easy to just say "test all the things", but as we all know, that rather quickly becomes unmaintainable. So how do you start from the beginning with a "worth the cost" approach and change over time to continue covering an ever changing product?

This session will give you the techniques for creating strategies and evolving to challenges faced.

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Alan Voigt

QA Automation Advocate

DAY & TIME: TBD

CTRL+ALT+Test: Rebooting automation strategy for the next decade

Many teams are stuck with outdated or brittle automation strategies that don’t scale, can’t prove ROI, and crumble under tool transitions (e.g., migrating to Playwright).

This session will tackle how to reboot automation with modern, stable, and ROI-driven practices.

Priyanka Halder

Engineering Executive

DAY & TIME: TBD

Taming your AI dragon : A true story of enterprise grade AI test transformation

Practical, governed AI is no longer optional—it’s the only scalable way to keep quality high while moving faster.

But teams who “AI everything,” burn resources without a ruthless ROI model.

This session delivers the playbook and proof to do it safely in 90 days.

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Larry Goddard

Test Automation Architect

DAY & TIME: TBD

QA Chomp - AI Test Generation

For many years QA / Business Analysts have had to shift through lots of high level documents and identify the business requirements and extract the acceptance criteria.

This sessions aims to teach how to generate test cases from high level documentation in multiple formats.

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Maria Shalnova-Weinzierl

Senior Consultant

DAY & TIME: TBD

The interface! Testing APIs correctly between unit and UI tests

In agile projects in particular, it is very important to assess software quality as early as possible.

This session aims to lay out all the best practices for API Testing.

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Alejandro Molina


DAY & TIME: TBD

Using Claude Code AI to grow my automation skill set (learning Playwright)

Many people who know Selenium or Cypress are encouraged to learn Playwright. We sometimes hear that the best way to learn is to just do it.

Why not have Claude Code right there with you in VS Code helping you learn as you experiment?

It's a pair programmer with you 24/7 as you learn.

Alejandro used it to learn Playwright while also trying the Pop-Up Challenge at candymapper.com.

This session will show you how to use Claude Code as a way to learn new frameworks that feels less daunting.

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Karime Salomon

Quality Assurance Director

DAY & TIME: TBD

How to build AI habits across the QA team

Every QA team is interested in AI but often don’t know how to start or apply it in daily work.

This session focuses on turning that curiosity into simple, repeatable habits that teams can actually use.

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Elias Pardo

Quality Leader

DAY & TIME: TBD

Practical QA for AI Chatbots

AI outputs are unpredictable and context-sensitive, so standard testing practices don’t always apply.

Many teams don’t know where to begin, which leads to overlooked issues and unexpected behavior in production.

By sharing lessons from a small-scale project, this talk highlights approaches that anyone can try to start testing AI features responsibly.

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Judy Mosley

QA Engineer

DAY & TIME: TBD

From Angsty to Able: How to Take the First Steps into Your Automation Journey

Many times, QA professionals know they need to learn automation. Yet, taking the first steps to start can feel overwhelming.

Which framework should I choose? What should I automate? How do I know I'm doing it "right"?

Having direction is crucial in these first steps. Knowing where to go and what steps to take can be so helpful when starting in automation.

This session will break down actionable steps that will be helpful in learning how to created automated tests on the job.

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Sravanthi Naga

Sr Engng Mgr, Perf., Resiliency & DevSecOps

DAY & TIME: TBD

Resilient by Design: AI-Driven Observability and Performance Testing in MCP Workflows

In this session, you'll learn how to:

‣ Understand new resilience and performance challenges in MCP-based AI systems.

‣ Learn to integrate AI-assisted observability into traditional load-testing pipelines.

‣ Design adaptive tests that evolve with workload behavior and context drift.

‣ Use open-source telemetry stacks to detect regressions automatically.

‣ Build a continuous-resilience framework for cloud-native, AI-driven platforms.

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Federico Toledo

Testing Advocate

DAY & TIME: TBD

Navigating from Business Problems to Quality Engineering Solutions: A Practical Approach

Most testing initiatives fail not because the solution is wrong, but because the business problem wasn’t framed—or sold—correctly.

In this talk, Federico will show how to connect the dots from messy business challenges to clear quality engineering outcomes that stakeholders actually support.

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Jon Robinson

Chief Storyteller

DAY & TIME: TBD

The AI-charged Test Strategy (90-min Workshop)

A lot of people don't know how to create an effective test strategy (or even that they need to) and often resort to only doing the bare minimum or trying to shoehorn their needs into the tools they have available.

This hands-on workshop session will show how to effectively use AI to create effective and efficient test strategies that work.

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Gaurav Khurana


DAY & TIME: TBD

When Tests Fail in CI But Pass Locally: A Deep Dive

Universal frustration: Every automation engineer has once said "But it works on my machine!" When tests fail unpredictably in CI, teams lose confidence in their automation.

Many test automation engineers excel at writing tests but lack deep knowledge of CI environments, containerization, and infrastructure differences.

This session aims to solve that problem.

Keep an eye out. More sessions will be added soon!
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Meet Your Host & Co-host

Joe Colantonio

Founder of TestGuild & Guild conferences

Hi. I’m Joe Colantonio, founder of TestGuild - a dedicated resource of actionable & real-world technical advice (Blog, Video Tutorials, Podcasts, and Online Guild Conferences) to help improve your automation, performance, and security testing efforts.

TRUSTED BY MEMBERS EMPLOYED BY:

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joe colantonio headshot

Chris Trimper

Enterprise QA Automation Architect

Chris has been involved in software testing for over 16 years, dedicating most of that time to adding efficiencies in the testing process through functional test automation. He is currently the Test Automation Architect for his QA team at Independent Health, leveraging various tools and techniques for functional automation and performance testing. He has had the opportunity to speak at various conferences on software testing and monitoring aspects. Over the past few years, he has begun to adopt forms of Al in the toolbox of efficiencies in testing.

BONUS #1: Get Instant Lifetime Access To Our 24/7 Active Community Of 2600+ Skilled Software Professionals!

I know that the a lot of the time it can feel like the managers just don't “get it” when it comes to the testing side of things.

With most testers reporting to different people, it’s natural to feel fractured from your community.

And for a lot of folks who are sole testers at their firm, it's even more lonely.

Look - you can always make your own mistakes and learn on our own…

But having a community to fall back on makes achieving your goals - much EASIER and a lot FASTER.

Because it provides a space for like-minded testers to learn from each other’s mistakes and shorten their learning curve - by months (or even years).

That’s why with Automation Guild, I built a community of testers - from beginners to advanced - ready and willing to genuinely help each other grow.

And that’s been one of the biggest game-changers for them.

Here's what industry veterans say about the Automation Guild community...

I've been doing testing automation for 21 years and I really enjoyed the Automation Guild.

I really like that I got back into latest industry trends. The conference was really well organized and there was a wide variety of applicable topics.

I'm also really enjoying the AG community and the ability to communicate with test automation experts from all around the world, year-round.

Overall, I found that Automation Guild was really great and I have a lot of ideas that I can apply to my work.

Michelle Pleas

Principal Test Engineer

You think you know everything, and then you find our you really do know just a small part of the equation.

Having testers in the AG community giving ideas and pointers has helped me immensely in expanding my range of knowledge and acceptance of tools that can make the wheels turn even better.

Charlie Harris

Senior Quality Assurance Manager

Just like these software professionals, you can also leverage the Automation Guild community as a 24/7 resource for you to:

➤ Get constant feedback on what you’re currently working on
➤ Identify what technologies other companies are working with
➤ Network with experts from all over the world (year-round)
➤ Discover the most in-demand skills to focus on
➤ Find quick solutions to technical (and career-related) problems

So if you don’t want to waste any more of your time on flaky tests…

Or jump from forum to forum searching for answers…

Or sift through 10 different articles trying to find a solution…

And would like to create consistently better, faster, and reliable automation moving forward...

Join our private community now - when you reserve your lifetime access to Automation Guild 2026.

But wait, there's more...

BONUS #2: Test Automation Accelerator

After the 5-day event is over...

I will also be bringing you 1 new, interactive, and premium LIVE training (+ Q&A) session EVERY month — for 9 straight months.

That means, on a monthly basis, throughout 2026, Automation Guild '26 registrants will get a brand new, interactive, and premium training + Q&A session hosted by one of our community experts from March '26 to November '26.

Some will be topics that were in high demand but didn’t get enough community votes to make it to the final lineup.

Some would be new topics voted on by the private Automation Guild community during the year.

This way you'll get expert guidance on 9 more relevant topics over the course of the year — for FREE.

Mar '26

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Session & Speaker: TBD

Apr '26

A robot with a metallic face, glowing orange eyes, and wearing a red jacket over a dark shirt, shown from the chest up against a plain background.

Session & Speaker: TBD

May '26

A robot with a metallic face, glowing orange eyes, and wearing a red jacket over a dark shirt, shown from the chest up against a plain background.

Session & Speaker: TBD

Jun '26

A robot with a metallic face, glowing orange eyes, and wearing a red jacket over a dark shirt, shown from the chest up against a plain background.

Session & Speaker: TBD

Jul '26

A robot with a metallic face, glowing orange eyes, and wearing a red jacket over a dark shirt, shown from the chest up against a plain background.

Session & Speaker: TBD

Aug '26

A robot with a metallic face, glowing orange eyes, and wearing a red jacket over a dark shirt, shown from the chest up against a plain background.

Session & Speaker: TBD

Sep '26

A robot with a metallic face, glowing orange eyes, and wearing a red jacket over a dark shirt, shown from the chest up against a plain background.

Session & Speaker: TBD

Oct '26

A robot with a metallic face, glowing orange eyes, and wearing a red jacket over a dark shirt, shown from the chest up against a plain background.

Session & Speaker: TBD

Nov '26

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Session & Speaker: TBD

With this bonus, I’m truly excited to bring year-long learning and even MORE VALUE to your ticket investment for Automation Guild ‘26.

But I'm not done yet.

There is also a SPECIAL BONUS exclusively for 5-day ticket holders!

BONUS #3: Automation Guild JoeBot
One Year Unlimited Access

The "Automation Guild JoeBot" will be trained on each session, Q&A, roundtable, workshop presented at Automation Guild ’26.

So, think of it as your personal AI assistant with whom you can interact with 24/7.

Have questions? Need advice? Your JoeBot will be ready with answers at your fingertips.

Plus, it will be able to instantly help you revisit insights, tips, and techniques from any session you want — anytime, anywhere.

Furthermore...

Say you're looking for a specific expert tip shared at some point during a session which you kinda sorta remember - you won't have to rewatch the entire session to find it.

JoeBot will find that for you in no time.

The intention is to help you save precious time & effort so you can direct it towards being productive in your day-to-day work.

Reserve Your LIVE Event Ticket + Lifetime Access For Automation Guild '26 Now!

Limited Time Only: This Registration Kickoff Offer Is Valid Until 19th Dec, 2025 - 12 PM UTC!

A man with gray hair and beard leans out of a DeLorean car with gull-wing doors, next to various digital devices displaying a video call interface on screens.

3-DAY EVENT TICKET

Lifetime Access to 3 Days of Functional Automation Awesomeness!

Functional Automation: LIVE Video Training (+ Q&A) Sessions

Lifetime Access To Complete Recordings (Sessions + Q&As), Transcripts, And Resources

Bonus #1: Join Our Private Community of 2600+ Skilled Software Professionals To Ask Questions, Get Feedback, Find Solutions, And Network With

Bonus #2: Test Automation Accelerator — 1 new, interactive LIVE training (+Q&A) session each month w/ a community expert (from Mar to Nov '26)

$227

$182

Enter Code AG26-KICKOFF20 At Checkout To Get %20 OFF The Regular Investment For The 3-Day Ticket

Registration kickoff offer only available for a limited time!

Your Investment Is Protected By My 180-Day "Love It or Leave It" 100% Money-Back Guarantee

BEST VALUE

5-DAY EVENT TICKET

Lifetime Access to The Complete 5 Day Event

3 Days of Functional + 2 Days of Non-Functional Automation Awesomeness!

Functional + Non-Functional Automation: LIVE Video Training (+ Q&A) Sessions + Three 90-min Workshops

Lifetime Access To Complete Recordings (Sessions + Q&As), Transcripts, And Resources

Bonus #1: Join Our Private Community of 2600+ Skilled Software Professionals To Ask Questions, Get Feedback, Find Solutions, And Network With

Bonus #2: Test Automation Accelerator — 1 new, interactive LIVE training (+Q&A) session each month w/ a community expert (from Mar to Nov '26)

Bonus #3: Automation Guild JoeBot — Customized chatbot trained on each training, Q&A, roundtable, & workshop session presented at AG ’26 to answer your doubts, help find information, etc.

$327

$262

Enter Code AG26-KICKOFF20 At Checkout To Get %20 OFF The Regular Investment For The 5-Day Ticket

Registration kickoff offer only available for a limited time!

Your Investment Is Protected By My 180-Day "Love It or Leave It" 100% Money-Back Guarantee

Question or concern? Please check out the FAQ section here.
If you still have any doubts, feel free to reach me at [email protected]

must-attend event for all testing professionals.


You get all the best practices and innovative techniques in a concise manner.

George Ukkuru

Head of Quality Eng. UST

A person smiling outdoors, wearing a red plaid shirt, with a blurred green background.

Although early in my automation career, Automation Guild provided me a plethora of information, resources, and education that was well worth the price of admission.

Mike Clark

QA Engineering Manager

4th year attending the Automation Guild conference and its value and content keeps getting better. Huge thanks to Joe for putting on such a great event.

Stuart Noble

Test Manager

I enjoyed the Automation Guild, made a stack of notes, then implemented nearly code-less automation in just 90 days!

Nick Baynham

Automation Architect

I've enjoyed attending these conferences since the beginning. It's very informative. I learn about industries I haven't worked in yet, new tools, and I get to connect with others. Together, we have a wealth of knowledge! It's great to be able to share ideas. And I always look forward to using what I learned.

Annette S.

Test Automation Architect

The community is just amazing!


The conversations and interactions with both participants and other speakers are stellar!


Being an online conference, it still manages to feel "closer" than many in-person dittos.

Simon Aronsson

Head of Developer Relations

As always, an awesome event! A superabundance of testing goodness.

Even before the conference had ended, the team was already chasing new ideas, refining existing practices and getting colleagues excited about new possibilities.

Validation of current practices and plans is always a tremendous win and Automation Guild weighs in massively in this regard.

Our plans are solid and aligned with those of our peers around the globe; the future is bright indeed!


What could be more awesome than that?

Mike Taber

Test Architect

I gained critical insights into the tools and techniques that industry practitioners use, the strategies that businesses consider when building an automation strategy, and the industry's latest automation trends.

I didn't expect an e-conference to be so well organized...and how welcoming the community that Joe and Team have built was. You also retain access to all conference materials even after the event.

Perhaps even more valuable is the opportunity to be part of an inclusive and supportive community of knowledgeable folks that you can tap into as a resource as you develop your career. Automation Guild sets the bar high!

Felix Lee

Test Lead

I joined the Automation Guild conference 4 times already. I always enjoy it.

You meet a lot of people who work in the same fields with you or related. And they give so many thoughts and brilliant ideas.

I feel very happy this time each year.


And I'm always looking forward to see what we will have next year ;)

Michelle Xie

Automation Tester

1

Get Only Real-World, Practical, Actionable Info

Discover key insights, proven strategies, core principles, and actionable techniques that'll make a REAL difference in your automation efforts - fast!

2

Have Everything At Your Fingertips

Watch every single session you couldn't attend LIVE - at your own pace - based on your current priorities, goals, and interests.

3

Get 24/7 Community Help & Support of 2600+ Testers

Find quick solutions, get important feedback, discover new ideas, get career help & strategy advice, explore networking opportunities, etc.

180-Day "Love it or Leave it" Money-Back Guarantee

Invest in Yourself with Confidence - 100% Risk Free!

You’re just ONE step away from getting direct access to the best-kept automation secrets, latest key insights, proven strategies, and actionable techniques of the world’s top E2E automation experts - LIVE!

Armed with real-world expert advice, you’re guaranteed to avoid little-known mistakes, shorten your learning curve, and see a tangible difference in your day-to-day automation efforts - real fast.

But rest assured, if you're not satisfied for any reason at all...or don't see real-world results from Automation Guild 2026...

Simply let me know within 180 days (6 FULL months), and I'll return 100% of your investment.


No Questions Asked.

Reserve Your LIVE Online Event Ticket + Lifetime Access Pass - 100% Risk-Free!

Limited Time Only: This Registration Kickoff Offer Is Valid Until 19th Dec, 2025 - 12 PM UTC!

A man with gray hair and beard leans out of a DeLorean car with gull-wing doors, next to various digital devices displaying a video call interface on screens.

3-DAY EVENT TICKET

Lifetime Access to 3 Days of Functional Automation Awesomeness!

Functional Automation: LIVE Video Training (+ Q&A) Sessions

Lifetime Access To Complete Recordings (Sessions + Q&As), Transcripts, And Resources

Bonus #1: Join Our Private Community of 2600+ Skilled Software Professionals To Ask Questions, Get Feedback, Find Solutions, And Network With

Bonus #2: Test Automation Accelerator — 1 new, interactive LIVE training (+Q&A) session each month w/ a community expert (from Mar to Nov '26)

$227

$182

Enter Code AG26-KICKOFF20 At Checkout To Get %20 OFF The Regular Investment For The 3-Day Ticket

Registration kickoff offer only available for a limited time!

Your Investment Is Protected By My 180-Day "Love It or Leave It" 100% Money-Back Guarantee

BEST VALUE

5-DAY EVENT TICKET

Lifetime Access to The Complete 5 Day Event

3 Days of Functional + 2 Days of Non-Functional Automation Awesomeness!

Functional + Non-Functional Automation: LIVE Video Training (+ Q&A) Sessions + Three 90-min Workshops

Lifetime Access To Complete Recordings (Sessions + Q&As), Transcripts, And Resources

Bonus #1: Join Our Private Community of 2600+ Skilled Software Professionals To Ask Questions, Get Feedback, Find Solutions, And Network With

Bonus #2: Test Automation Accelerator — 1 new, interactive LIVE training (+Q&A) session each month w/ a community expert (from Mar to Nov '26)

Bonus #3: Automation Guild JoeBot — Customized chatbot trained on each training, Q&A, roundtable, & workshop session presented at AG ’26 to answer your doubts, help find information, etc.

$327

$262

Enter Code AG26-KICKOFF20 At Checkout To Get %20 OFF The Regular Investment For The 5-Day Ticket

Registration kickoff offer only available for a limited time!

Your Investment Is Protected By My 180-Day "Love It or Leave It" 100% Money-Back Guarantee

Question or concern? Please check out the FAQ section here.
If you still have any doubts, feel free to reach me at [email protected]

Here's Some More Attendee Feedback About Automation Guild

Automation Guild brings us a lot of news in testing and test automation field every year.

It is more than a conference; it is a community where you can motivate yourself.

As a long-term follower I really appreciate Joe’s work for the community and test automation topic. Cheers!

Maros Dzuris

Sr. Test Automation Engineer

A fantastic event! Better than any conference I've been to.

What a great way to stay up to date on tech related to all things automation awesomeness!

I got so many things to take back and implement :)

Jesse Gregory

QA Automation Engineer

Automation Guild is awesome! I learn a lot and there are many takeaways to implement in practice.

love the Q&As (the quality of the questions is very high)...and also the fact that I get lifetime access to all the video sessions because there is lot of info.

Many sessions are worth rewatching.

Mark Cole

Application Software Tester

Thanks a lot Joe (great presenter and well organized host) and all the other presenters for this great conference.

It was really an eye opener for anyone who wants to start/switch/enhance their career in automation testing.

I would say it's a "single knowledge hub for all testing needs".

Also, the best part is getting lifetime access to the private community where we can good knowledge sharing - throughout the year.

Bhumesh Ruchandani

Principal Member Of Technical Staff

I have worked in Software Test Automation for many years.

But Joe and his conferences always give me new information and skills to keep me marketable.

And Joe's conferences continue to inspire me and renew my Test Automation love and spirit! -Forever appreciated!

I have attended Joe's conferences since the first one.

Thank you.

Renee Simpson

Software Test Automation Expert

It was my first Automation Guild and it was spot on. The right balance of technical and non technical talks, all interesting and with great presenters.

It is this kind of conference that pokes my brain and triggers new ideas for the day to day activities that I really enjoy.

More than just great talks, the attendees (the guild) are aligned in helping each other by sharing ideas or building on what was just heard and learning new things, the interaction is really something that takes this conference to another level.

To repeat, I can say I'm an official member of the guild now!

Cristiano Cunha

Solution Architect & Testing Advocate

Frequently Asked Questions

What exactly is the Automation Guild event?

Automation Guild is an industry-standard annual online event I’ve organized since 2017.

In fact, AG 2017 was
one of the first-ever online events in the world dedicated 100% to automation testing.

My goal?

To create a community-driven event made for the testers...by the testers -- laser focused to help them achieve less flaky automation and fast-track their career growth.

That’s why for each event, I invite some of the most highly qualified and experi
enced automation experts in the world…

...and give them a platform to share key functional (and non-functional) insights required to build better software - faster.

Plus, share all the latest tips, best practices, useful tools, effective strategies, and actionable techniques from their real-world experience.

What kind of results can I expect?

By implementing real-world expert advice that will be shared by the experts at Automation Guild '26, you can expect to:
✓ Achieve faster, better, and reliable automation
✓ Save time wasted on flaky tests
✓ Avoid little-known and time-consuming mistakes
✓ Shorten your learning curve
✓ Upgrade (and widen) your skillset
✓ Open up more (and better) career opportunities
✓ Fast-track your career growth

What is the Time Zone for this online event? What if I can’t attend LIVE?

All LIVE sessions usually take place from 10 AM to 6 PM Eastern Time Zone.


The exact day-wise and time slot for each session is being finalized and will be updated soon.

If you can’t make it LIVE, no worries.

Because with your ticket, you’ll also get Lifetime Access to:
⇨ Every session (+Q&A) recording - based on your 3-day or 5-day access


In fact, if you can not attend the LIVE Q&As - you can submit your questions to me ahead of time and I will ask the speaker LIVE.

After the conference is over I will edit all the LIVE Q&A and place each speakers individual Q&A session under their speaker’s page so you will be able to view their session and Q&A from the same location.


⇨ Complete LIVE chat transcripts
⇨ Session transcripts

⇨ Any PDF resources shared by the speakers


Apart from this 3-day ticket holders get:
⇨ Bonus #1: Automation Guild community of 2600+ software professionals - where you can ask questions, get feedback, find solutions, and network with them - throughout the year.
Bonus #2: Test Automation Accelerator — 1 new LIVE training (+Q&A) session each month w/ a community expert — from Mar '26 to Nov '26


5-day ticket holders get all of the above and:
⇨ Bonus #3: Automation Guild JoeBot — Your own chatbot customized for each training, Q&A, roundtable, workshop session presented at Automation Guild ’26 to answer your doubts, help you find information, etc.

Can you create a custom invoice for me?

Yes, absolutely.

Here’s what you need to do:


Step #1: Just proceed with registration using your preferred payment mode.


Step #2: After that, email me at
[email protected] with the details you require on your custom invoice.

That’s it. Shortly after, I’ll send your custom invoice so you can claim your reimbursement.

Should I get a 3-day ticket or a 5-day ticket?

If you’re only interested in topics related to functional automation, the 3-Day event is right for you.

However, if you’d like to expand your knowledge on other critical automation topics (non-functional automation) such as:
• Performance testing
• Security testing
• DevOps
• CI/CD
• Chaos engineering
• Accessibility testing, etc.

Then you should most certainly opt for the
best value option: The Complete 5-Day E2E Event.

Is there a money-back guarantee?

I’m 100% confident that you’ll pick tons of actionable tips that you can implement right away with your current automation solution.

And I know the sessions from Automation Guild '26 will help you achieve faster, better, dependable, and less flaky automation in 2026 (and beyond).

I’m also sure that
you’ll love our helpful Automation Guild community of 2600+ testers and automation experts - for networking, finding quick solutions, getting feedback & new ideas.

In fact, thousands of people have attended the Automation Guild over the last few years. And most of them attend every year to stay ahead of the curve.

But rest assured, your investment in Automation Guild is
protected by my 180-day “Love it or Leave it” 100% money-back guarantee.

So if you're not satisfied for any reason at all...or don't get tangible results from Automation Guild 2026…

Simply let me know within 180 days (6 full months), and I'll return 100% of your investment.

No Questions Asked.

How does Automation Guild work?

1) Automation Guild online conference is a single track event.

2) All LIVE activity takes place in the EDT/EST time zone (usually 10AM - 6:00PM).

3) I ask the speakers to pre-record their sessions ahead of time to ensure the best video/audio quality while streaming at the LIVE event.

I try to add these training sessions to attendees account a week BEFORE the LIVE event to give folks a chance to watch ahead of time if they want.

4) I ask all speakers to keep there sessions to 25 minutes.

5) During the LIVE conference days, I stream the pre-recorded training session -- followed by a LIVE Q&A with the speaker.

6) All activities during LIVE conference days are recorded and uploaded to the site (attendees' account) within 24hrs.

7) We use private channels for questions and communications.

8) The history of LIVE chat is saved as a PDF and uploaded to the site (attendees' account) after the event as well.

9) If someone can't attend the LIVE Q&As they submit their questions to me ahead of time and I ask the speaker on their behalf.

10) This is like a hybrid conference/membership event. Attendees can log in to their account and rewatch all training sessions + Q&As forever.

All videos can also be downloaded locally.

11) All session videos will also have transcripts.

How should I approach my company to pay (or reimburse) for my ticket?

If your company has an education budget for employees...Or you just want to put forth a value proposition for AG 2026 in front of your manager, this might help:

>>> Google Doc (Email Template)


All you need to do is make a copy of this document. And then simply edit the email template to suit your needs.

How do I register as a team?

If you are registering access for more than one person - select the number of tickets accordingly on the next page.

For eg. If your group has 2 members choose a quantity of 2. If it has 5 choose a quantity of 5 and so forth.

The ticket/lifetime access price is per attendee.

For more details, please refer payment info above.

Do you offer any payment plans?

Lifetime access to all video training + Q&A sessions, transcripts & resources, and joining our Automation Guild community can only be unlocked for a one-time investment of $327 for the 5-day event and $227 for the 3-day event.

That said, I understand the amounts carry a different weight for testers from various countries and financial situations.

That’s why I suggest looking at this as an investment in yourself...and evaluate it from an ROI point of view.

Q #1: Would getting lifetime access to practical and real-world knowledge of the world's top automation experts - help you get a higher salary and open up more (and better) opportunities?

Q #2: Would 24/7 access to 2600+ skilled testers help you get quick solutions, avoid mistakes, save a ton of time, and enable you to reach your goals faster?

Q #3: Simply put - would it give you back way more than your investment in AG 2026 - just like it has for all the testers in our community?

Asking yourself the above 3 questions will help you make the best decision for your current situation.

Besides...

I don’t want you worrying about losing your investment…

That’s why I also offer an
unconditional 180-day "Love it or Leave it" 100% money-back guarantee.

And honestly, I don’t know of any other online conference in the world that gives 100% of the investment back.